He’s the prolific businessman who generated buzz with his flashy antics at the nail-biting auctions on The Block, and is now leading the charge on My Reno Rules, but who exactly is Adrian Portelli?
From the moment he rolled up in a flashy yellow Lamborghini on his first auction day on The Block in 2022, it was clear that he meant business, placing an opening bid on the winning property of $4.5 million, more than $400k over the reserve, before ultimately being outbid by seasoned The Block property purchaser Danny Wallis.
Even though he is done with the Channel Nine show and jumped ship to Channel Seven, many people have wondered – how much is he worth?
Find out more below.
What is Adrian Portelli’s net worth?
Reports have varied in the past, but Adrian is one of the wealthiest people in Australia. The 36-year-old has been listed on the Australian Financial Review’s Young Rich List, increasing his wealth to $1.4 billion.
At the time, he was the fourth-richest Australian under the age of 40.
This isn’t the first time his wealth has been recognised.
In 2024, the entrepreneur was listed as Australia’s 115th richest person by The Australian.
In a rags-to-riches tale, Adrian dropped out of university to work with his father at a truck repair business before moving to the USA, where he initially planned to operate his own limousine business for celebrities.
“I ended up with a fleet of cars and some drivers over there,” he told News.com.au. “We used to service a lot of Hollywood celebrities, Black Eyed Peas, Fergie, and we also had Josh Duhamel… Seth Rogen, and a whole bunch of other people.”
From there, he and his roommate developed several successful apps, which then sold for large amounts, in what would be the start of his fortune.
Adrian then moved on to working in online promotions, specifically his business LMCT+, which he started in 2018, also deriving income from various investments.
“If I am not working 16, 17, 18 hours a day, I am f***ing depressed,” the businessman admitted in an October 2022 podcast.
“I have been absolutely broke, and now I have a lot of money, and I am still not content. I am still not happy. I have the cars I wanted, I dreamed of as a kid, I have everything, houses all around Australia…I don’t know how many cars I have got, I don’t know how much money, I don’t know how many houses, there is just s*** everywhere,” he continued, revealing to the Daily Mail shortly after that $500 million was a “conservative estimate” of his net worth.
How did Adrian Portelli become rich?
Eight years ago, the entrepreneur launched LCMT+, a promotions and giveaway platform with a focus on both luxury houses and vehicles.
Members can subscribe for $19.99 a month to enter regular giveaways or buy one-off tickets. According to the Daily Mail, the platform has over 100,000 members.
According to Adrian, he started the business with a vision of “giving everyday Australians a chance to save thousands from our network and help change some lives along the way.”
As well as LCMT+, Adrian is also the brains behind the charitable foundation The Little Legends, which was created to provide some brightness in the lives of children suffering from chronic illness and a range of different disabilities.
“At Little Legends, we work hand in hand with other charities like the Ronald McDonald House to fulfil wishes, host activities and events, and provide financial support when it is needed most,” he told Melbourne My Style in June 2021.
Which properties has Adrian Portelli bought on The Block?
Adrian has an extensive real estate portfolio from the show.
While there were initial claims of cheating and claims that winners Omar and Oz had brought in Adrian (who they had connected with via a mutual friend) to drive up the price and place “dummy bids” on their property, ultimately these reports were dismissed, with Adrian himself confirming that the boys weren’t the only contestants to invite him to bid on their properties.
A year later, he splashed $5 million on Steph and Gian’s swanky pad in Hampton East, the couple walking away with a cool $1.75 million in prize money thanks to his overly generous offer.
But he wasn’t finished, the father of one going on to purchase Eliza and Liberty’s joint for $4.3 million against a reserve of $2.97 million, netting them $1.05 million in winnings in the process.
Then in 2024, he spent a little over $15 million on all five properties, sending the blockheads home with the most total profit across every season of the show.
However, in 2025, Adrian was a no-show at the auction, where two properties passed in, and the remaining three sold only just above the reserve – a huge shift from the mammoth prize money won by contestants in previous years.
While he reportedly had a representative in Daylesford on the day, Adrian had previously made it clear he was “done” with the show after season 20 – especially after becoming involved with Channel Seven’s rival house renovation show My Reno Rules.
On the Channel Seven show, four teams are upgrading two rundown homes he bought in Melbourne.
“I see myself as the guy who brings opportunity, energy, and a bit of unpredictability,” he said about being a part of the show. “I’ve built my career on backing people with big dreams, and the show lets me do that.
“It’s a new space for me, but it aligns perfectly with what I’ve always done: take risks, move fast and bring my members along on my journey of course, giving them more value and exciting opportunities along the way.”
Adrian also found himself in the news headlines after he unveiled his first LMCT+ petrol station in Victoria, with heavily discounted fuel during the fuel crisis.
I’m here to fk st up,” he wrote on Instagram, and plans to get those discounts to as many as 50 sites across the country.
“The big players in the petrol game didn’t want to give you guys discounted fuel … so I went out and bought my own.”
What is Adrian Portelli doing with The Block 2024 houses?
Now, all five of the homes and the communal space he bought during the 2024 season are on the market.
“Everything included. Will not sell houses separately,” he wrote on Instagram in June 2025. “If someone is keen on the compound and wants it more than I do, they’re more than welcome to take it. I’m looking for a quick, easy sale on the lot; otherwise, I’m happy to keep them.”
He told Domain that he received “thousands” of messages to his initial Instagram story.
“Now that it’s clear the property is available to purchase, anyone truly interested will find a way to get in touch,” he said about the expression of interest process.
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