Meghan Markle has quietly extended her wine As Ever range, with an announcement that almost went under the radar.
Since she launched her wine range earlier this year, it has sold out rapidly. Her first rosé sold out in less than an hour.
Now, Sauvignon Blanc has been included in the mix.
She initially launched it in October via an Instagram post, hidden in a post about her apricot spread and orange marmalade.
“We heard you missed us. We’re back…and we brought a friend,” the caption read on As Ever’s Instagram page, where the wine was featured as the second photo in the carousel.
Now, she’s taken to her As Ever newsletter to formally introduce it, saying it was “just the right moment”.
“With this long weekend ahead, I’ve been thinking of every table we’ll gather around, every meal shared, every quiet moment in between,” she wrote. “The wine is crisp, effortless, and one I hope you’ll reach for again and again.
“After seeing how much you loved our Rosé, this felt like the natural next step – a white you can keep chilled, ready to pour when friends show up, or when you just want something easy and beautiful to enjoy. I hope it becomes one of your favourites too.”
What wine is Meghan Markle selling in As Ever?
Before this, she released the Nappa Valley rosé on July 1.
Not only did the launch fall on Princess Diana’s birthday, but the date had even more significance for the Duke and Duchess of Sussex.
It was also the day the couple first connected and made contact with one another in 2016.
The listing on wine.asever.com describes the wine as “delicately balanced”, with “soft notes of stone fruit, gentle minerality, and a lasting finish”.
“Reminiscent of the finest Provençal styles, it’s crisp, pale in colour, and effortlessly elegant — crafted for slow afternoons and golden-hour gatherings,” it adds. “This rosé captures the essence of sun-drenched outdoor moments through its thoughtfully crafted blend.”
That same day, she also revealed that she added Sauvignon, Mourvèdre, Grenache, and Syrah to the range.
A press release from the brand, published by PEOPLE, said that it “marks the beginning of As Ever’s thoughtful expansion into wine, with a Méthode Champenoise Napa Valley sparkling wine planned for the near future and additional varietals to follow.”
All of these products seem fitting with Meghan’s passion to return to the lifestyle space.
Along with her brand and her Netflix series, With Love, Meghan, she also reportedly plans to venture into hospitality.
According to The Sun, the Duchess of Sussex is reportedly trademarking her business, As Ever, for “hospitality services”, such as hotels and restaurants.
What does Meghan Markle sell at As Ever?
At the time of publication, the website also stocks flower sprinkles, teas, marmalade, crepe mix, and fruit spreads.
According to trademark applications filed in February 2024, the brand also plans to sell a variety of homewares, cookbooks, oils, spreads, jellies, cosmetic products, home decor, stationary, linens, small kitchen appliances, yoga equipment, gardening gear, jewellery, furniture, pet accessories, skincare, and more.
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