Unbeatable toy deals you need to snap up immediately this Amazon Prime Day

Your express pass to fav-aunt status.

Amazon Prime Day 2024 has finally arrived (running from July 16 to July 21), making now the perfect time to fill your carts with must-have kitchen appliances, robot vacuums, TVs and more.

But don’t forget about the little ones in your life, too. Whether it’s your two-year-old nephew who loves pretend play or you’re buying your kids’ Christmas present extra early, a new LEGO set or toy is a sure-fire way to win their hearts!

Below, you’ll find the best Amazon Prime Day toy deals, giving you a fast track to becoming the favourite aunt, uncle or parent – without anyone knowing you scored them on sale.

Make sure you’re geared up to shop these sales with a Prime membership. You can sign up for a 30-day free trial here to gain access to these sales, free shipping, Prime Video and select e-books too.

  1. The toys we’d buy during Amazon Prime Day (and why)
  2. Full list of Amazon Prime Day toy deals to shop in 2024
  3. When does Prime Day start and end?
  4. How does this compare to other sales?
  5. Why trust us?
Table of contents:

The toys we’d buy during Amazon Prime Day (and why)

If you’re looking for the perfect toy, you’ve come to the right place. Here’s everything we’ve got our eyes on this Prime Day period.

Lego City Stuntz Double Loop Stunt Arena


LEGO City Stuntz

$139.50 (usually $249.99) at Amazon

Best for: Kids who love action

Being able to stage ‘real’ stunt shows? Yes please. If the kids love loops and loops of adventure then this is the LEGO set for them.

Key features:

  • Includes 2 loops, wall of flames, monster truck, 2 stunt bikes and 7 mini-figures
  • Kids can stage real stunt shows and competitions
  • Suited for kids aged 7 and up
Magic Mixies Magical Misting Cauldron with Interactive 20cm Pink Plush Toy


Magic Mixies Magical Misting Cauldron

$99 (usually $130) at Amazon

Best for: Interactive, magical fun

A best-seller on Amazon for good reason! Ignite their imagination with the Magic Mixies Magical Misting Cauldron. This enchanting set includes all the magical ingredients and a special wand for kids to mix potions and create a cute, furry friend.

Key features:

  • Watch real mist rise as the magic happens
  • Use magical ingredients and a spell book to bring your Mixie to life
  • 50+ sounds and reactions
  • Interactive wand to perform spells
  • Multiple modes activated by the wand
VTech Kidizoom Duo 5.0 Camera Pink


VTech Kidizoom Duo 5.0 camera in pink

$69.63 (usually $99.95) at Amazon

Best for: Budding young photographers

Do you have an aspiring photographer on hand? Give them a run for their money with this adorable kids’ camera by VTech.

Colours: Pink and blue

Key features:

  • Easy to use
  • Front and rear facing cameras
  • Photo Optimisation to find the best shot to save
  • Movie recording and voice recording with five voice changing effects
  • Fun games with motion control and creativity options


LEGO City yellow mobile construction crane

$134.80 (usually $179.99) at Amazon

Best for: Aspiring engineers and builders

Get ready for a towering adventure with the LEGO CITY mobile crane! This pack includes 4 LEGO construction worker minifigures, 360 degree boom and endless fun.

Key features:

  • 116-piece crane set is over 68 cm
  • Manoeuvre the crane 360 degrees
  • 4 construction mini figures
LEGO Super Mario The Mighty Bowser 71411 Building Kit


LEGO®Super Mario The Mighty Bowser building kit

$365.50 (usually $399) at Amazon

Best for: A rewarding building experience

Build your own giant Bowser! This LEGO set allows you to create a poseable Bowser figure for display or interactive play.

Key features:

  • Move Bowser’s head, neck, and fire a fireball with button controls
  • Showcase Bowser on a brick-built stand with hidden features like a POW Block and Action Tag
  • Over 12 inches tall
  • Enjoy a rewarding building experience with detailed instructions
Scoot & Ride Highwaykick 1 Children Adjustable Seated or Standing 2-in-1 Scooter


Scoot & Ride Highwaykick 1 adjustable 2-in-1 scooter

$128 (usually $199) at Amazon

Best for: Growing with your child

This innovative kick scooter grows with your child! Starting at one year old, the comfy seat adjusts to handlebars (no tools needed). Perfect for ages one to five, it’s a safe and fun way to explore.

Key features:

  • Starts as a ride-on toy for toddlers, then converts to a traditional kick scooter for older kids
  • Adjustable seat easily converts to handlebars without tools
  • Features two front wheels and one rear wheel for stability
  • Safety pad for additional protection
BABY JOY 5-Piece Kids Climb & Crawl Activity Playset


BABY JOY 5-piece kids Climb & Crawl activity playset

$103.96 (usually $129.95) at Amazon

Best for: Soft and safe fun

This five-piece foam playset is perfect for crawling, climbing and exploring safely. The high-density EPE foam provides soft padding and reduces impact, while the bright colours are super fun and stimulate the senses.

Key features:

  • EPE foam protects kids with a soft, low-impact surface
  • Helps develop motor skills, balance, coordination and colour recognition
  • Waterproof PU cover is wipeable and removable for deep cleaning
  • Includes rectangles, a cylinder, half half-moon and triangle
  • Perfect for toddlers at home, daycare or preschool

Full list of Amazon Prime Day toy deals to shop in 2024

Still stuck on the best toy to buy? Don’t worry – Amazon has a *whole heap* of deals you can snag at unbeatable prices.

Click here for a full roundup of Amazon Prime Day toy deals on sale right now.

When does Prime Day start and end?

Amazon Prime Day is here, running from July 16 to July 21 this year.

This six-day sale is expected to be a major event, featuring substantial discounts on Amazon Prime’s global and Australian sites.

How does this compare to other sales?

While other shopping events like Black Friday and Boxing Day are accessible to all shoppers, this major sale is a special event exclusively for Amazon Prime members.

Prime’s 30-day free trial provides all the benefits of a full membership, including fast delivery, access to Prime Video and Prime Music. After the trial period, you can either cancel or continue enjoying these benefits for just $9.99 a month.

You can sign up for a free trial here.

Why trust us?

Here at New Idea, we’re dedicated to bringing you the best deals on the market. Our team of experts meticulously searches for the best discounts and top products, so you can trust these Amazon Prime Day toy deals are both reliable and valuable.

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