Amazon Prime Day 2024 has finally arrived (running from July 16 to July 21), making now the perfect time to fill your carts with must-have kitchen appliances, robot vacuums, TVs and more.
But don’t forget about the little ones in your life, too. Whether it’s your two-year-old nephew who loves pretend play or you’re buying your kids’ Christmas present extra early, a new LEGO set or toy is a sure-fire way to win their hearts!
Below, you’ll find the best Amazon Prime Day toy deals, giving you a fast track to becoming the favourite aunt, uncle or parent – without anyone knowing you scored them on sale.
Make sure you’re geared up to shop these sales with a Prime membership. You can sign up for a 30-day free trial here to gain access to these sales, free shipping, Prime Video and select e-books too.
Table of contents:
The toys we’d buy during Amazon Prime Day (and why)
If you’re looking for the perfect toy, you’ve come to the right place. Here’s everything we’ve got our eyes on this Prime Day period.
01
LEGO City Stuntz
$139.50 (usually $249.99) at Amazon
Best for: Kids who love action
Being able to stage ‘real’ stunt shows? Yes please. If the kids love loops and loops of adventure then this is the LEGO set for them.
Key features:
- Includes 2 loops, wall of flames, monster truck, 2 stunt bikes and 7 mini-figures
- Kids can stage real stunt shows and competitions
- Suited for kids aged 7 and up
02
Magic Mixies Magical Misting Cauldron
$99 (usually $130) at Amazon
Best for: Interactive, magical fun
A best-seller on Amazon for good reason! Ignite their imagination with the Magic Mixies Magical Misting Cauldron. This enchanting set includes all the magical ingredients and a special wand for kids to mix potions and create a cute, furry friend.
Key features:
- Watch real mist rise as the magic happens
- Use magical ingredients and a spell book to bring your Mixie to life
- 50+ sounds and reactions
- Interactive wand to perform spells
- Multiple modes activated by the wand
03
VTech Kidizoom Duo 5.0 camera in pink
$69.63 (usually $99.95) at Amazon
Best for: Budding young photographers
Do you have an aspiring photographer on hand? Give them a run for their money with this adorable kids’ camera by VTech.
Colours: Pink and blue
Key features:
- Easy to use
- Front and rear facing cameras
- Photo Optimisation to find the best shot to save
- Movie recording and voice recording with five voice changing effects
- Fun games with motion control and creativity options
04
LEGO City yellow mobile construction crane
$134.80 (usually $179.99) at Amazon
Best for: Aspiring engineers and builders
Get ready for a towering adventure with the LEGO CITY mobile crane! This pack includes 4 LEGO construction worker minifigures, 360 degree boom and endless fun.
Key features:
- 116-piece crane set is over 68 cm
- Manoeuvre the crane 360 degrees
- 4 construction mini figures
05
LEGO®Super Mario The Mighty Bowser building kit
$365.50 (usually $399) at Amazon
Best for: A rewarding building experience
Build your own giant Bowser! This LEGO set allows you to create a poseable Bowser figure for display or interactive play.
Key features:
- Move Bowser’s head, neck, and fire a fireball with button controls
- Showcase Bowser on a brick-built stand with hidden features like a POW Block and Action Tag
- Over 12 inches tall
- Enjoy a rewarding building experience with detailed instructions
06
Scoot & Ride Highwaykick 1 adjustable 2-in-1 scooter
$128 (usually $199) at Amazon
Best for: Growing with your child
This innovative kick scooter grows with your child! Starting at one year old, the comfy seat adjusts to handlebars (no tools needed). Perfect for ages one to five, it’s a safe and fun way to explore.
Key features:
- Starts as a ride-on toy for toddlers, then converts to a traditional kick scooter for older kids
- Adjustable seat easily converts to handlebars without tools
- Features two front wheels and one rear wheel for stability
- Safety pad for additional protection
07
BABY JOY 5-piece kids Climb & Crawl activity playset
$103.96 (usually $129.95) at Amazon
Best for: Soft and safe fun
This five-piece foam playset is perfect for crawling, climbing and exploring safely. The high-density EPE foam provides soft padding and reduces impact, while the bright colours are super fun and stimulate the senses.
Key features:
- EPE foam protects kids with a soft, low-impact surface
- Helps develop motor skills, balance, coordination and colour recognition
- Waterproof PU cover is wipeable and removable for deep cleaning
- Includes rectangles, a cylinder, half half-moon and triangle
- Perfect for toddlers at home, daycare or preschool
Full list of Amazon Prime Day toy deals to shop in 2024
Still stuck on the best toy to buy? Don’t worry – Amazon has a *whole heap* of deals you can snag at unbeatable prices.
Click here for a full roundup of Amazon Prime Day toy deals on sale right now.
- 20 per cent off LEGO Star Wars Venator-Class Republic Attack Cruiser
- 38 per cent off MegagonTiles 110PCS Premium Magnetic Tiles
- 31 per cent off Spirograph Junior
- 31 per cent off LEGO Star Wars Millenium Falcon
- 35 per cent off STEAM STUDIO 120pcs Magnetic Tiles
- 20 per cent off BABY JOY 5-Piece Kids Climb & Crawl Activity Playset
- 46 per cent off Star Wars The Black Series Scout Trooper Premium Electronic Helmet
- 34 per cent off LEGO Super Mario The Mighty Bowser 71411 Building Kit
- 36 per cent off Scoot & Ride Highwaykick 1 Children Adjustable Seated or Standing 2-in-1 Scooter
- 26 per cent off 2024 AFL Footy Stars Collector Cards Sealed Box
- 34 per cent off LEGO Technic 2022 Ford GT 42154 Car Model Kit
- 20 per cent off GUARDIANS OF THE GALAXY Marvel Legends Series Star-Lord Premium Electronic Roleplay Helmet
- 31 per cent off smarTrike STR5 6-in-1 Folding Baby Tricycle
- 31 per cent off LEGO Ideas Fender Stratocaster Building Kit
- 20 per cent off DEERC Brushless RC Cars 300E 60KM/H High Speed Remote Control Car
- 32 per cent off LEGO Ideas Disney Winnie the Pooh Building Kit
When does Prime Day start and end?
Amazon Prime Day is here, running from July 16 to July 21 this year.
This six-day sale is expected to be a major event, featuring substantial discounts on Amazon Prime’s global and Australian sites.
How does this compare to other sales?
While other shopping events like Black Friday and Boxing Day are accessible to all shoppers, this major sale is a special event exclusively for Amazon Prime members.
Prime’s 30-day free trial provides all the benefits of a full membership, including fast delivery, access to Prime Video and Prime Music. After the trial period, you can either cancel or continue enjoying these benefits for just $9.99 a month.
You can sign up for a free trial here.
Why trust us?
Here at New Idea, we’re dedicated to bringing you the best deals on the market. Our team of experts meticulously searches for the best discounts and top products, so you can trust these Amazon Prime Day toy deals are both reliable and valuable.
Related links
- Reviewers swear these are the best items to shop during Amazon Prime Day
- Save your dosh with these Amazon Prime Day deals on TVs!
- EOFY sales 2024: Your guide to saving big on beauty, fashion, homewares and more
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