Ruling the roost! Red Rooster unveils its latest ‘Aussie but varsity’ merch range

It’s both serious and cheeky.
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Red Rooster has released a new collection of apparel and merch called TYPOGRAPHY via its online merch store Reds Shop, and it’s exactly what all the cool kids will be wearing this season.

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Available exclusively to shop from March 27 here, the new range dials up the preppiness and gives us a cool collegiate vibe – just in time for back to school.

Although, you don’t have to be a university student or a fan of Gossip Girl to appreciate the cosy pieces and on-trend vibe, with a range of unisex options to suit everyone.

You can rep the Rooster in style and graduate with honours with unisex adults and kids sweatshirts, tees, caps and even a duffle bag featuring exclusive Reds relevant slogans that are a nod to Reds’ iconic menu.

Red Rooster has launched its new TYPOGRAPHY collection. (Credit: Red Rooster)

Designed with comfort, quality and cool factor in mind, the range will get you an A+ for style and contribute to charity at the same time, as all profits from Reds Shop go to charity.

So, whether you like your nuggets cheesy or your fried chicken spicy, if you’re a pineapple fritter fan or chips are more your jam, there’s a design that’s perfect for you.

You can shop the entire range online right now by clicking here, with the unisex collection described as “Aussie but varsity, serious but also cheeky and oh so Insta-worthy”.

red rooster merch
The new range is “Aussie but varsity, serious but also cheeky and oh so Insta-worthy”. (Credit: Red Rooster)

The new range comes in the midst of Red Rooster’s huge brand transformation, with a new menu, new restaurants, new branding, and of course the new and improved merch shop.

Earlier this year, Red Rooster launched its Reds Hot Honey Fried Chicken – a new sweet and crunchy fried chicken with a surprise kick.

Full of flavour, Reds Hot Honey sees its signature crunchy Fried Chicken coated in a glossy sweet sauce that’s exclusive to Reds.

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