It makes perfect sense when you consider these are products that you apply to your skin, the largest organ in the body, and one which has the capacity to absorb ingredients.
Not surprisingly, clever women who want to look good and feel good too are behind this natural skincare trend and celebrities are every bit as involved as the rest of us.
One brand that is particularly popular amongst A-Listers is Weleda and the product these superstars love the most - Weleda Skin Food.
Indeed, sneak a peek into the makeup cabinets of Adele, Victoria Beckham, and Julia Roberts and you will find the bright green tube. You’ll also spot it in their collective makeup bags.
According to InStyle, Rihanna is a fan of this sweetly-scented, powerfully hydrating cream too. Word is she loves to apply it to her hands and nails so that they’re always 100 per cent soft and smooth.
How does this magic cream achieve that? Well, its jam-packed with nourishing ingredients including calendula, chamomile, pansy, and sweet almond oil. This high-tech blend absorbs in a flash and moisturises like nobody’s business.
Julia Roberts also loves to use it on her hands.
"I put it on my hands after I wash the dishes, and wind up putting it on my elbows and feet," she told InStyle.
"Before you know it, I've squeezed this poor little green tube into a twist." Seriously, it's that good."
Hands, nails, feet, elbows and any area where skin is dry and/ or rough, is the perfect spot for this cult cream. You can even apply it lips and faces to ease dry, chapped skin that’s suffering from sun or wind burn.
Our advice - grab a tube and keep it handy. You never know when you might need it and hell - if it can give you a celebrity glow like these women then it is well worth owning.