NEWS

Woolworths’ ‘creepy’ new feature

Customers are not happy!
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Woolworths supermarkets have installed a new feature in one of their most popular aisles which customers are calling ‘creepy’. 

A Woolies customer shared on Reddit that the supermarket has installed “video ads” in the coffee aisle at their local store. 

The coffee ads are placed above the shelves and the assumed aim of the ads is to provide information about coffee to customers.

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The unhappy customer shared an image of their local Woolworths with the new feature and expressed their concerns that it could appear in more aisles throughout the store in the future. 

“This is why I care. In five years it’ll be every part of the aisle,” the shopper wrote. 

“It’s hard enough to focus at the shops without being surrounded by more screens flashing ads at me trying to manipulate me into buying things I don’t need,” they continued. 

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The coffee ads are placed above the shelves and the assumed aim of the ads is to provide information about coffee to customers. (Credit: Reddit)

Other customers agreed with the concerns with one person writing “I just want to buy s*** from a store without being yelled at by ads”. 

Another added, “Me too, I feel stressed just thinking about it. TVs are super distracting too because the movement keeps grabbing my attention where I can’t filter it out along with all the other input.”

Another agreed, “Yeah I think the emotion that Woolworths gives me is creepy.”

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Although many people expressed deep concerns, others were more welcoming to the new feature. 

“I don’t hate this. It’s in front of a product group you’re already interested in purchasing so it’s not being intrusive,” one customer wrote. 

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Although many people expressed deep concerns, others were more welcoming to the new feature. (Credit: Getty)

Another added, ”This is a problem? Far out, in my opinion shopping centres/malls/supermarkets/etc where goods are being sold are the only place where I don’t mind seeing advertising”. 

“Keep it out of every other media and medium, but this is literally the place for it,” they continued. 

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