No longer do consumers look to carefully curated, million-dollar advertisements for style inspiration - these days, people take their sartorial cues from (perhaps equally curated but significantly lower budget) social media personalities.
A bevy of impossibly beautiful bloggers litter our Instagram feeds day in, day out, each promising to have found a better beauty product, a more efficient hair hack and an unprecedentedly flattering piece of clothing than the one before.
And as the influencer industry becomes increasingly saturated, it’s becoming more and more difficult to know who we should spend our digital time on and who is simply not worth the follow.
New Idea have made things easy by pulling together a comprehensive list of Australian fashion bloggers you should be keeping up with at all costs.
Margaret Zhang - 1 million followers
Zhang is a serious style blogger known for unusual clothing combinations.
This multi-talented Australian fashion influencer is a photographer, stylist, writer and model, so it’s not hard to see why she’s one of the industry’s long time darlings.
Her style guides are a little left of centre and not for the faint of heart, best geared towards serious fashion enthusiasts who aren’t afraid of a little experimentation.
Carmen Grace Hamilton aka Chronicles of Her - 334,300 followers (between combined pages)
Carmen is one of Australia’s original fashion bloggers, famed for her in depth knowledge of design, styling and colour tones.
She loves designer labels (particularly Chanel), is a sucker for a matching trouser suit and famously drew her blog’s logo with red lipstick.
Jessica Stein aka Tuula Vintage - 2.5 million followers
Jessica started out as Australia’s number one travel and fashion influencer and has since transitioned to a sophisticated form of mummy blogging since the birth of her daughter Rumi.
The adorable two-year-old was diagnosed with a rare genetic disorder leaving the Sydney style blogger heartbroken.
She now specialises in tasteful (and always stylish) family shots and raises awareness for rare diseases through her massive platform.
Amanda Shadforth aka Oracle Fox - 787,000 followers
Amanda is the brains (and beauty) behind Oracle Fox, arguably Australia’s most successful fashion websites.
She has not one but two personal pages aside from the official OF Instagram, dedicated to visual arts international travel and fashion, of course.
Brooke Testoni - 137,000 followers
Brooke cut her teeth as the co-founder of fashion blog Maiden Sydney, but has since carved out a career in her own right thanks to her stylish feed of (usually) monochrome outfits and nude accessories.
She’s one of the best known and most loved Sydney fashion bloggers.
Zanita Whittington - 346,000 followers
Zanita Whittington, self-titled ‘Worldwide Lady Boss’ is a photographer and fashion influencer rolled into one which means she knows every trick of the trade inside out.
Her feed is littered with stunning fashion shoots and artistically styled beauty photos showcasing her versatility in every creative medium.
Jess Dempsey - 51,900 followers
Jess is the founder of the now defunct fashion blog What Would Karl Do, dedicated to the late Chanel powerhouse Karl Lagerfeld.
This self-professed mummy blogger shares snaps of her outfits and her three sons in equal quantities.
Melbourne-based Jess looks chic whether she’s cradling a newborn or posing for a ‘candid’ snap holding a Chanel handbag.
Twice Blessed aka Bec and Marissa Karagiorgos - 139,000 followers
The Karagiorgos twins are two of Melbourne’s best known fashion bloggers and run a joint account under the handle Twice Blessed.
Beloved for their effortlessly chic minimalism, their signature look focuses on all things monochrome and pristine white sneakers.
Nadia Fairfax - 186,000 followers
The founder of acclaimed fashion website Fairfax Journal is a skilled style journalist who specialises in incredibly beautiful editorial images and artistic outfits.
Nadia has cemented a name for herself as one of Australia’s most elite fashion bloggers, working with industry heavyweights such as Camilla and Marc and Bec & Bridge.
Sara Donaldson Crampton aka Harper and Harley - 558,000 followers
This Queensland fashion blogger started her page Harper and Harley at the tender age of 19.
Sara is the queen of monochrome style and was one of five major influencers featured in the 2014 Aussie reality series Fashion Bloggers TV.
She has designed exclusive shoe collections with Australian giant Tony Bianco, as well as collaborating with behemoths including Gucci, Harper’s Bazaar and David Jones.