There were a few false findings that banned the natural remedy from being sold in Australia
In the early 2000s, medical kava was a booming industry, with imports of kava making hundreds of dollars. Quickly becoming the new craze, dozens of bars opened in Australia and the US, serving Kava as an alternative to the boozy nights of alcohol that Westerners typically turn to when unwinding!
But, false and inaccurate findings led to the natural medicine's downfall, with claims surfacing that Kava was linked to liver failure. By 2007, there was a total ban of kava in Western Australia, while other states had import restrictions.
Several organisations challenged the negative findings, including the World Health Organisation, which deemed kava as presenting an ‘acceptably low level of health risk’.
Thankfully, by 2017, the ban was lifted and to many people's delight, kava has slowly begun making a resurgence into the western world.
The arrival of Fiji Kava
In exciting news, Australians can now reep the benefits of noble kava via capsules and tea bags launched by Fiji Kava. After 13 years of medicinal research into the remedy, the brand Fiji Kava has now created kava products that provide every relaxing benefit the root has to offer!
What’s more, Fiji Kava has achieved a world-first with its tissue culture laboratory, where noble kava will be grown to scale production, while maintaining quality and consistency.
In Australia, the products are listed as complementary medicine and are both TGA and FDA compliant. They can be consumed in capsule form or as tea, available in peppermint and chamomile flavours. Further afield, in New Zealand and the USA, the products are classified as a dietary supplement. There, the products are available as an instant powder or a flavoured shot.
With modern life being more demanding than ever before, issues such as anxiety, stress and insomnia are at an all-time high. Fiji Kava hopes to help fix these problems, providing a natural, traditional remedy that has been medically proven to relax and calm both the body and mind.
So there you have it! And now it's time to get your hands on it!