In a world of wellness fads and flashy marketing claims, Australian consumers are cutting through the noise with one clear priority: quality.
A recent survey of more than 2,000 people confirmed that the number-one reason customers are choosing True Protein, a Sydney-born supplements brand, is the tangible quality of its products.
This insight points to a broader shift — one where shoppers are no longer swayed by hype, but instead are demanding cleaner, simpler, and more transparent options.
Founded on Sydney’s Northern Beaches, True Protein started with a simple idea: create all-natural supplements with no artificial fillers, gums, or additives. That focus has helped them build a loyal community, with over one million orders now dispatched nationwide.
From protein powders to wellness blends, the brand has stayed true to its original promise: delivering products crafted with carefully chosen ingredients. Every step of production takes place in their Brookvale facility, keeping the process firmly under Australian control.
Whether you’re a gym regular or someone simply looking for a more mindful approach to nutrition, the rise of “quality first” choices suggests Australians are seeking more than quick fixes. They’re embracing authenticity, simplicity, and a connection to what they put into their bodies.
This growing preference may just reshape the wellness industry — one shaker bottle at a time.
Looking for some flavour inspiration? From collagen powders to gut health elixirs, here are some of the standout True Collagen products.
Collagen + Vitamin C
$48
Greens
$55
Plant Protein
$72
Gut Health
$60
True Protein focuses on all-natural ingredients, simple formulations, and transparency in production. It’s about cutting out the unnecessary extras and keeping wellness straightforward.
While many athletes use the products, True Protein is designed for anyone looking for clean, quality supplements to support their lifestyle.
All True Protein products are made in Brookvale on Sydney’s Northern Beaches, ensuring they remain proudly Australian-made and owned.
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