Woolworths and Cinnabon
Aussies have been crazy about Cinnabon ever since the first store opened in Australia in Queensland in late 2019. There was huge anticipation as to when the cult US chain would open its doors Down Under, with eager fans queuing up for hours to get their hands on the sweet, fluffy treats.
Now, enthusiasts can grab a Cinnabon-inspired cake from Woolworths, riding on the coattails of the popular Cinnabon hot cross buns (which are BACK this year, amongst other delicious flavours).
Read on to find out why fans are raving about this one!
What is the Cinnabon cake at Woolworths?
The perfect way to spice up morning and afternoon teas, or indulge in a simple sweet treat, the cake features a light sponge swirled with Cinnabon’s signature cinnamon spice and finished with a fluffy cream cheese frosting.
The limited edition cake has been described on social media as a “must-try”, with popular foodie creator @nectoriouspapi saying, “INSANE. That’s all.”
Comments on his Instagram post like, “If I don’t find these I’m RIOTING”, “I’m stalking my store for these”, and “I absolutely NEED this” suggest that the new offering is bound to be a hit.
@snackreviews_aus raved about the frosting, saying she wanted to eat it by itself. She found it “kinda pricey” when compared with the traditional Woolies mud cake, but she said once you try it, “you forget about all that stuff!”
In a review posted with chef and food blogger Nick Vavitis, nectoriouspapi said, “I’m going to say this is the best cake that Woolies has ever had.”
Enough said!
Where can I buy the Cinnabon cake in Australia?
In exciting news, Woolworths has confirmed that the Cinnabon cake will now be available PERMANENTLY at Woolworths supermarkets and Metro stores. The delicious offering will be returning to shelves from 22 February (RRP $10).
The move follows a hugely successful limited run last year, which saw more than 55,000 cakes sold in just five days. The demand was so significant that many stores sold out within hours of stock arriving.
“Customers have been asking about the Cinnabon Cake’s return since the moment it left our shelves last year,” says Donald Keith, Woolworths Bakery Merchandise Manager.
“The overwhelming feedback made it clear that a limited run wasn’t enough. We’ve listened, and we’re excited to finally make this iconic treat a permanent fixture in our aisles for everyone to enjoy year-round.”
