NewIdea
  • Royals
  • Celebrity
  • News
  • Beauty & Style
  • Health & Wellbeing
  • Food
  • Win
  • Recipes
  • Video
NewIdea
  • Royals
  • Celebrity
  • News
  • Beauty & Style
  • Health & Wellbeing
  • Food
  • Win
  • Recipes
  • Video
Subscribe
  1. Home
  2. Celebrity

Celebrity Apprentice boss Lord Alan Sugar has a real rags-to-riches story

A true self-made billionaire. - by Maddison Hockey
  • 17 May 2021

There’s a new boss the Celebrity Apprentice cast are reporting to in 2021 and he means business.

Lord Alan Sugar is the big boss man calling the shots and making cuts in the revived series this year and he’s not to be messed with.

WATCH: Lord Alan Sugar stars in Celebrity Apprentice Australia

So, who is Alan Sugar?

The Lord is a British business magnate, media personality, author, politician and political adviser.

You may recognise him from The Apprentice UK, where he has been hiring and firing hard-working hopefuls since 2005.

When the UK version of the series was axed last year due to filming restriction in the pandemic Lord Sugar told The Sun he wanted to move the show to Australia.

Alan Sugar

The Lord is leading the show.

Channel Nine

“While London is like a ghost town, there's a real buzz in Australia and New Zealand, where life is almost back to normal amid the pandemic,” he said.

“There would be plenty that the teams of hopeful entrepreneurs could do, whereas filming in London is likely to still be tricky next year, especially as the restrictions change all the time.”

The straight-talking businessman got his wish when he was soon recruited to join the Australian celebrity edition.

Alan Sugar

Alan is now a billionaire.

Instagram

Alan’s life has been a real rags-to-riches story.

Born in London in 1947, he lived in a council flat in Hackney with his family. His father was a tailor, and as soon as he was old enough, Alan began working on a grocery store to help provide and pay the bills.

At 16 he left school to pursue civil service as a statistician at the Ministry of Education. He also started a side-hustle selling radio aerials for cars and other electrical goods out of a van that he hired with savings he had from his first job.

lord_sugar View Profile
View Post on Instagram

At 21 the Lord started consumer electronics company Amstrad (Alan Michael Sugar Trading). The company began as a general importer/exporter and wholesaler, but soon specialised in consumer electronics and over time has become his largest business venture.

Per Celebrity Net Worth, Lord Alan Sugar became hit billionaire status in 2015 and is now estimated to be worth around $1.7 billion.

On a personal note, Alan has been married to his wife Ann Simons since April 1968 and the couple share three children and seven grandchildren.

Want more Celebrity Apprentice news and goss? We've got you covered!

Meet the Celebrity Apprentice cast for 2021

Inside Ross Noble and his Aussie wife's rough-ride relationship

How David Genat found love again with wife Pearl

Designing and dating! Inside Shaynna Blaze's complex love life

Camilla Franks’ harrowing health battle

Where to follow all of the 2021 Celebrity Apprentice stars on Instagram

Why Anthony Callea and Tim Campbell are marriage goals

EXPOSED: Michelle Bridges and Commando’s shattered fairytale romance

David Genat’s modelling career began on a reality show and the footage is GLORIOUS

Building a brand and a marriage! Inside Lorna Jane and Bill Clarkson's romance

Celebrity Apprentice boss Lord Alan Sugar has a real rags-to-riches story

  • Celebrity
  • TV
  • Reality TV
Maddison Hockey

Subscribe to New Idea & save!-+ save!

Subscribe to New Idea today

Subscribe Now
Subscribe to New Idea & save!

Subscribe to New Idea & save!-+ save!

Subscribe to New Idea today

Subscribe Now
Subscribe to New Idea & save!

Recommended to you

Home and Away opening title
Watch 1:09

Home and Away opening title

{headline}

{headline}

The TRUTH about Lord Alan Sugar

The TRUTH about Lord Alan Sugar

How Beck Zemek found love after Married At First Sight

How Beck Zemek found love after Married At First Sight

Here’s when Celebrity Apprentice Australia starts this year

Here’s when Celebrity Apprentice Australia starts this year

Samantha Jade slams ‘nasty’ Beck Zemek in explosive new Celebrity Apprentice footage

Samantha Jade slams ‘nasty’ Beck Zemek in explosive new Celebrity Apprentice footage

{headline}

{headline}

Everything to know about MasterChef judge Andy Allen’s unexpected relationship

Everything to know about MasterChef judge Andy Allen’s unexpected relationship

MAFS actress Holly finally speaks out!

MAFS actress Holly finally speaks out!

The first look at Locky Gilbert’s SAS Australia journey is here

The first look at Locky Gilbert’s SAS Australia journey is here

{headline}

{headline}

Mary Viturino and Conor Canning announce they're expecting baby number two

Mary Viturino and Conor Canning announce they're expecting baby number two

MAFS’ Mel Lucarelli reveals her harrowing COVID experience

MAFS’ Mel Lucarelli reveals her harrowing COVID experience

How a drug scandal turned Tottie Goldsmith's world upside down

How a drug scandal turned Tottie Goldsmith's world upside down

Love, tears, and a shoey? Here is your first look at MAFS 2022

Love, tears, and a shoey? Here is your first look at MAFS 2022

From a TV 'affair' to more wedding bells: Davina Rankin's journey to motherhood

From a TV 'affair' to more wedding bells: Davina Rankin's journey to motherhood

Bachelor star Lisa Carlton reveals surprise pregnancy!

Bachelor star Lisa Carlton reveals surprise pregnancy!

Toughing it out! Meet the 2021 SAS Australia contestants

Toughing it out! Meet the 2021 SAS Australia contestants

NewIdea
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
  • Competitions
NewIdea Magazine Subscribe
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
  • Competitions

Brands

  • Girlfriend
  • New Idea food
  • Practical Parenting
  • That’s Life
  • Who

Our Network

  • Better Homes and Gardens
  • BHG Shop
  • marie claire
  • Beauty Crew
  • Women's Weekly Food
  • Bounty Parents
  • Home Beautiful
  • All Recipes
  • Perth Now
  • The West Australian
  • 7Plus
  • 7mate
  • 7NEWS
  • 7Sport
  • Sunrise
  • Starts at 60
  • Hard to Find
© 2022 Are Media PTY LTD
All products are independently selected, tested or recommended by our team of experts.If you buy something, we may earn an affiliate commission.
Get more from New Idea

Magazine Subscription Offer

Subscribe to New Idea & save!-+ save!

Shop This Offer
Subscribe to New Idea & save!