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EOFY sales 2024: Your guide to saving big on beauty, fashion, homewares and more

We'll take everything, thanks.
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The eagerly-awaited EOFY sale is upon us once again, and with it comes a whirlwind of discounts and deals across a wide range of products.

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This year is no exception, with brands and retailers slashing prices on everything from cutting-edge tech to comfy couches for your living room. So, whether you’ve been eyeing a new TV for movie nights or a new laptop to ramp up your productivity, the End of Financial Year sales could be the perfect opportunity to snag a sweet deal.

But with so many offers coming at you from all directions, finding the perfect bargain can be a little tiring. Thankfully, we’ve made it our mission to be your one-stop shop for navigating the EOFY sales. We’ll break down the best deals across different categories and help craft a game plan to maximise your savings.

What we’d buy from the 2024 EOFY sales

With the EOFY sales heating up, we’ve put together a wishlist of items we can’t wait to get our hands on.

Dyson Cyclone V10 Absolute
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Dyson Cyclone V10 Absolute

$699 (usually $1299) at The Good Guys

The Dyson Cyclone V10 Absolute is the ultimate weapon in your fight against dirt and dust. This powerful cordless vacuum boasts extreme suction powder, effortlessly capturing dirt and allergens from carpets and hard floors.

Key features:

  • Up to 60 minutes of fade-free cleaning
  • Three power modes deliver versatile cleaning
  • Hygienic bin emptying with a single click
  • Whole-machine filtration for cleaner air
  • Acoustically engineered for quieter operation

Also available at:

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Ninja Foodi Dual Zone Digital Air Fryer with 2 Drawers

Ninja Foodi Dual Zone digital air fryer 7.6L

$210.99 (usually $399.99) at Amazon

This innovative air fryer features two independent cooking zones, letting you prepare two different dishes at once! Enjoy perfectly cooked meals in record time, with six customisable programs and dishwasher-safe parts for effortless clean-up.

Key features:

  • 6L size lets you cook family-sized portions or multiple dishes
  • Six customisable programs: Max Crisp, Air Fry, Air Roast, Bake, Reheat and Dehydrate
  • One-touch controls
  • Enjoy guilt-free fried favourites with up to 75 per cent less fat

Also available at:

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FOREO Bear

FOREO BEAR

$274.50 (usually $549) at Shaver Shop

Give your face the ultimate workout (without even setting foot in the gym). The FOREO BEAR is your personal face trainer, using microcurrents to help tone and define your features.

Key features:

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  • Helps firm skin and muscles for a more sculpted look
  • Anti-shock system adjusts for personalised comfort
  • Personalised routines and guided workouts via the FOREO For You app
  • Ergonomic, wireless and long-lasting for on-the-go use
  • Works with any serum to boost absorption and effectiveness

Also available at:

Sunbeam Sleep Perfect Anti-Bacterial Electric Blanket in White

Sunbeam Sleep Perfect anti-bacterial electric blanket

From $103.20 (usually from $129) at Myer

This winter, drift off to sleep in ultimate warmth and hygiene with the Sunbeam Sleep Perfect electric blanket.

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Key features:

  • Heats up fast and adjusts to your body temperature
  • Antibacterial fabric keeps your blanket hygienic
  • Dual controls let you set different heat levels on each side
  • Auto-off timer and overheat protection ensure safety
  • Machine washable and tumble dry friendly

Also available at:

eufy Clean Robovac L60 SES in Black
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eufy Clean Robovac L60 SES

$595 (usually $999.96) at The Good Guys

This robot vac boasts powerful suction and smart navigation to keep your floors spotless, all while you kick back and relax without lifting a single finger.

Key features:

  • Self-empty station automatically throws away dirt for up to 30 days
  • Laser navigation ensures thorough cleaning, while the app lets you schedule cleanings or target specific areas
  • Control with simple voice commands using Google Assistant or Amazon Alexa
  • Slim design reaches under furniture
  • Optional mopping function keeps your floors sparkling clean

Also available at:

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LG 420L Bottom Mount Fridge Stainless Steel GB-455PL

LG 420L bottom mount fridge in stainless steel

$1198 (usually $1550) at Betta Home Living

Looking for a fridge that fits your lifestyle and keeps your groceries fresher for longer? This stainless steel fridge integrates seamlessly into your kitchen with its modern look and 420L capacity.

Key features:

  • Generously sized for all your groceries
  • LG’s Door Cooling system keeps food perfectly chilled, even with frequent door openings
  • Moist Balance Crisper keeps fruits and veggies fresh
  • Smart Diagnosis troubleshoots issues for easy solutions

Also available at:

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Full list of deals in the EOFY sales 2024

We’ve scoured the web for the hottest discounts available during the EOFY sales and will continue to update this list as more offers roll in.

The best EOFY sales to shop in 2024

Beauty and cosmetics EOFY sales

  • Dyson: Save up to $550 on selected technology such as the Dyson Airwrap and more
  • Adore Beauty: Up to 40 per cent off clearance products from 140+ brands
  • Priceline: Save up to 40 per cent off
  • Myer: Up to 50 per cent off major brands
  • Big W: Half price deals and massive savings
  • Strawberrynet: Save up to 80 per cent during Mega Sale
  • Ella Bache: Save up to 50 per cent off
  • David Jones: Save up to 20 per cent off selected beauty
  • Sephora: Save up to 50 per cent off on Beauty Buys
  • THE ICONIC: Women’s beauty sale
  • Amazon Beauty Deals: Mid Season sale happening now
  • YesStyle (K Beauty): Save up to 60 per cent off selected Korean beauty brands
  • iHerb: 20 per cent off orders over $100 and 80 per cent off iHerb brands
  • Paula’s Choice: 29 per cent off selected favourites during 29th Anniversary Sale
  • Shark Australia: Save up to 56 per cent off hair tools
  • Shaver Shop: Save up to 70 per cent off selected products
  • Body Blendz: EOFY sale with 25 per cent off sitewide + gift with purchase

Fashion and accessories EOFY sales

  • Myer: Up to 50 per cent off Women, Men, Kids, Toys and more
  • THE ICONIC: Up to 60 per cent off
  • Taking Shape: Up to 50 per cent off selected styles
  • David Jones: Up to 50 per cent off selected fashion, shoes, accessories and more
  • The Oodie: Take up to 50 per cent off
  • Big W: Half price deals and massive savings
  • Nine West: 30 per cent off full price boots and bags
  • City Chic: Save up to 35 per cent off full price during VIP event
  • Seed Heritage: Up to 50 per cent off all sale styles
  • Elka Collective: Save up to 50 per cent off
  • Charles & Keith: Save up to 50 per cent off sale items
  • Jo Mercer: Save up to 50 per cent off
  • Lorna Jane: Take a further 20 per cent off on select styles
  • Lululemon: Ambiguous Mid Year Sale
  • Reebok: Save up to 50 per cent off
  • Bras N Things: Save up to 50 per cent off
  • Rivers: Save up to 80 per cent off
  • Sass & Bide: Save up to 50 per cent off
  • General Pants: Save up to 60 per cent off
  • Country Road: Up to 50 per cent selected styles
  • Cotton On: Up to 50 per cent off selected styles
  • Witchery: Up to 50 per cent off end of season sale
  • Uniqlo: Mid season sale happening now
  • Rebel Sport: Clearance sale happening now
  • Strand Bags: 50 per cent off selected handbags and travel luggage
  • Wittner: 50 per cent off selected styles
  • Marcs: Up to 50 per cent off new and further markdowns added
  • Nike: Save up to 30 per cent off

Home and lifestyle EOFY sales

  • Ecosa: 20 per cent off selected items
  • Bed Bath N Table: Up to 60 per cent off storewide
  • Eva Home: Clearance sale happening now
  • Dyson: Save up to $550 on selected technology like vacuum cleaners and robot vacs
  • Amazon: Mid-year sale happening now
  • Koala: Koala’s biggest EOFY sale happening now
  • Shark Australia: Save up to 56 per cent off vacuums
  • Adairs: Save up to 40 per cent off. Linen Lovers get a further 5 per cent off
  • Interior Secrets: Save up to 40 per cent off sitewide
  • Fantastic Furniture: Save big during The Fantastic Sale
  • Temple and Webster: Up to 50 per cent off thousands of furniture pieces and homewares
  • Freedom: 20 to 60 per cent off all furniture and up to 50 per cent off all homewares
  • Emma Sleep: Up to 55 per cent off mattresses, bedding, pillows and more during Clearance Sale
  • Sheridan: 40 per cent off for members during the the End of Season Sale Preview
  • Canningvale: Up to 90 per cent off sitewide during May Frenzy
  • Origin Mattress: Up to 45 per cent off storewide for new customers
  • Castlery: Up to $550 off storewide and up to 20 per cent off sale picks. Plus, get your first $50 voucher when you join the Castlery Club
  • Myer: Up to 50 per cent off Home category
  • Greenpan: Get up to 50 per cent off Greenpan product collections and ranges
  • Big W: Half price deals and massive savings across home office, tech, audio equipment and more
  • Booktopia: Up to 75 per cent off books
  • Kogan: Up to 55 per cent off furniture, appliances, tools, tech, TVs and more
  • Betta Home Living: EOFY Latitude Bonus Gift Card – up to 60 months interest free + up to $1000 on purchases over $1000
  • Ettitude: Saving of 30 per cent and up to 65 per cent on final sale
  • Tontine: 40 per cent off winter bedding (electric blankets, pillows, quilts and more)
  • Ergoflex: 20 per cent off mattresses, beds, pillows, protectors and sheets. Save even more with bundles
  • Homary: Hot Clearance Deals on homewares
  • Harris Scarfe: Mid season sale happening now
  • Brosa: Save up to 55 per cent off
  • Matt Blatt: Save up to 55 per cent off
  • Sheet Society: Up to 50 per cent off select styles, while stock lasts
  • I Love Linen: Save up to 40 per cent off sitewide
  • Lounge Lovers: Save up to 50 per cent off storewide

Technology and appliances EOFY sales

  • The Good Guys: Deals on laptops, TVs, phones, kitchen appliances and more
  • Amazon: Mid-year sale happening now
  • Kogan: Up to 55 per cent off appliances, tools, tech, TVs, furniture, appliances and more
  • Big W: Half price deals and massive savings across tech, audio equipment and more
  • Betta Home Living: EOFY Latitude Bonus Gift Card – up to 60 months interest free + up to $1000 on purchases over $1000
  • Designer Appliances: Unmissable offers on luxury brands
  • HP: Get up to 25 per cent off select PCs + Bonus Gift Card Offer
  • Appliances Online: Hot Offers and clearance items all June
  • Dyson: Save up to $550 on selected technology like vacuum cleaners and robot vacs
  • Shark Australia: Save up to 56 per cent off vacuums
  • MyDeal: Slashed prices across multiple categories
  • Kogan: Up to 55 per cent off appliances, tools, tech, TVs and more
  • Catch: Huge EOFY sale happening now

Travel and luggage EOFY sales

  • Virgin Australia: Save up to 30 per cent off select flights to Uluru
  • Hamilton Island: Stay three or more nights and save 20 per cent at select accommodation
  • Myer: 40 per cent off the original price of luggage and travel accessories for selected brands
  • THE ICONIC: Travel and luggage sale
  • Amazon Basics: Travel and luggage deals during Mid Year sale
  • Antler: Save up to 50 per cent off select styles
  • Strand Bags: Save up to 50 per cent off
  • Samsonite: 40 per cent off selected styles
  • American Tourister: 40 per cent off all suitcases
  • TUMI: Save up to 25 per cent

When does the 2024 EOFY sale start and end?

EOFY year sales generally start around the end of May or beginning of June and finish up at the end of June. However, many brands and retailers choose to have shorter sales periods, or even extend their sales for a few days.

How does the EOFY sale compare to other sales?

The EOFY sales in Australia rival major sales like Black Friday and Boxing Day, offering deep discounts on a wide range of products across categories like beauty, fashion, tech, appliances, homewares and more. It usually differs by spanning an entire month (June) compared to shorter sale periods.

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What is the EOFY sale in Australia?

The EOFY sale, standing for End of Financial Year sale, is a major shopping event in Australia held throughout June. It coincides with the close of the financial year for businesses on June 30th.

Retailers use the EOFY sale as an opportunity to clear out stock and boost sales before the new financial year begins. This allows them to make their financial reports look better and frees up space for new inventory.

The best part? You win too! By planning and shopping strategically, you can easily maximise your savings and snag some great deals, stretching your budget further and leaving more money in your own pocket.

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