Aestura/Innisfree
If you’ve come across the term glass skin or dewy glow in the last couple of years, then you’re likely already familiar with the world of Korean beauty (also known as K-beauty).
What is k-beauty?
Known for its holistic approach to skincare, Korean beauty is all about nurturing the skin while delivering effective results.
Many K-beauty products are packed full of nourishing yet powerful ingredients like centella, ginseng, and green tea to help you achieve that coveted glass-like glow, all while prioritising skin health.
Can you buy K-beauty products in Australia?
Luckily, you don’t need to travel far to get your hands on some of the best global skincare and makeup buys. There are plenty of K-beauty brands available to shop right here in Australia!
To help get you started, we’ve rounded up some of the top K-beauty brands to have on your radar, including the cult products worth adding to your beauty bag.
The best K-beauty brands for 2025
Laneige
Known for its bestselling Lip Sleeping Masks and Water Bank range, Laneige has quickly become one of the most successful Korean beauty brands worldwide. With the tick of approval from A-listers like Kate Hudson and Amy Poehler, combined with high-quality products at an affordable price point, this K-beauty brand is a no-brainer.
We recommend starting with the ultra-hydrating Water Bank Cream, available in three formulas to suit every skin type.
Water Bank Blue Hyaluronic Moisture Cream, $57
Glaze Craze Tinted Lip Serum, $30
Lip Sleeping Mask, $31
Water Bank Blue Hyaluronic Cleansing Foam, $33
TIRTIR
Known for their innovative formulas and dreamy lightweight textures, TIRTIR offers a range of skincare and makeup products designed to enhance your natural beauty.
From hydrating toners to the viral cushion foundation, each formula is packed full of nourishing ingredients to help deliver an effortless glassy glow.
Milk Skin Toner Light, $48
Mask Fit Red Cushion Foundation, $48
Waterism Glow Melting Balm, $27
Ceramic Milk Ampoule, $84
Aestura
This dermatologist-recommended brand has just landed on Aussie shores and we’re already obsessed!
Aestura’s Atobarrier365 range is designed for sensitive skin types thanks to a blend of barrier-boosting ceramides and fatty acids. This fragrance-free cream delivers long-lasting moisture to help replenish and soothe a parched complexion.
Atobarrier365 Cream, $48
Atobarrier365 Cream Mist, $33
Atobarrier365 Hydro CERA-HA Serum, $51
Atobarrier365 Lotion, $48
Sulwhasoo
While Sulwhasoo leans more towards the premium side, it’s well worth the hype. The brand has become a cult favourite for its innovative use of Korean ginseng.
Our top pick? The bestselling First Care Activating Serum – a guaranteed game changer for any skincare routine.
First Care Activating Serum VI, $146
Overnight Vitalizing Sleeping Mask, $77
Perfecting Lip Color, $51
Essential Firming Cream EX, $42
Klairs
Known for simple yet effective formulas, Dear Klairs offers a range of skincare designed to nourish and soothe.
For a dewy complexion, we recommend the Freshly Juiced Vitamin Drop, which is infused with naturally derived ingredients and vitamin C for a luminous glow.
Freshly Juiced Vitamin Drop, $39
Gentle Black Deep Cleansing Oil, $39
Rich Moist Soothing Cream, $41
Freshly Juiced Vitamin E Mask, $45
Skin1004
Premium ingredients combined with a minimalist approach to skincare make this K-beauty brand one to pop on the top of your list.
With carefully curated formulas that aim to target every skin type from sensitive to blemish prone, you’re guaranteed to find your next holy grail product.
Not sure where to start? The Madagascar Centella range works like a dream to soothe and calm irritated skin.
Madagascar Centella Ampoule, $46
Madagascar Centella Probio-Cica Bakuchiol Eye Cream, $35
Madagascar Centella Quick Calming Pad, $39
Madagascar Centella Light Cleansing Oil, $37
Innisfree
This cult k beauty brand has been a favourite for over 20 years thanks to their nourishing formulas and tailored skincare options.
From a refreshing green tea range to brightening vitamin C, you’ll find a savvy solution to all your complexion concerns.
Green Tea Seed Hyaluronic Serum, $45
Green Tea Enzyme Vitamin C Brightening Toner Pad 60ea, $45
Super Volcanic Pore Clay Mask, $29
Retinol Cica Repair Ampoule, $58
CORSX
This K-beauty brand went viral online thanks to its effective use of snail mucin (yes, you read that right), to help achieve a glassy glow.
COSRX creates targeted products to help ease skincare concerns, like their famous Advanced Snail 96 Mucin Power Essence, which works to help repair and hydrate.
Advanced Snail 96 Mucin Power Essence, $38
Advanced Snail Mucin Glass Glow Hydro Mask (3 Sheet), $35
Ultimate Nourishing Rice Overnight Spa Mask, $39
AHA/BHA Clarifying Treatment Toner, $29
Mediheal
From treatment pads to serums, Mediheal offers accessible high-performing skincare at an affordable price point.
Our top pick? Their viral treatment pads infused with quality ingredients aimed to target any complexion woes you may have, from sagging skin to blemish control.
Collagen Ampoule Pad, $49
Vita Collagen Under Eye Patches, $32
Teatree Calming Serum, $25.50
Watermide Moisture Pad, $49
