I consider shopping for swimwear to be almost as bad as trying on jeans. Change rooms are a little too small, the lighting is terrible, and the sizing seems to change with every garment.
But while swimwear might not be a part of my capsule wardrobe, swimwear is still an essential in my mind — especially as we reach the hottest months of the year!
I personally reach for a flattering one-piece that I feel comfortable and confident in, so I know I’m not going to be at the beach or by the pool readjusting my swimwear all day. Meanwhile, my mum rocks a bikini whenever she’s at the beach (which is often), so she knows a thing or two about finding the right fit.
Lately, I’ve been loving heading down to Cronulla beach to make the most out of daylight savings, while my mum and our family dog frequent the gorgeous beaches of northern New South Wales. You can guarantee that no matter where we are — together or apart — we both reach for Aussie swimwear brands to soak up the sun.
Ultimately, swimwear is totally personal and takes time to find the right fit. Which is why this curated list of the best Australian swimwear brands should help you out — both mum and daughter approved!
The best Australian swimwear brands to shop in 2026
Seafolly
Prices starting from $19 at The Iconic
Since 1975, Seafolly has been creating swimwear that celebrates Aussie women. With supportive fits and styles made to flatter, every collection is crafted to inspire confidence — so you can fully embrace your time in the sun, at the beach, or by the pool.
Hothouse Flowers Triangle Bikini Top ($100) and Hothouse Flowers Floral Sarong ($130)
Calypso Triangle Bikini Top ($100) and Calypso Tie Side Bikini Bottom ($100)
C Shells Bandeau One Piece Swimsuit
$230
Calypso Mini Kaftan
$170
Billabong
Prices starting from $19.99 at The Iconic
Billabong is all about effortless, laid-back swimwear that moves with you. With a focus on durability and freedom, each piece is designed to keep up with salty days, surf sessions, and endless summers.
Summer High Tanker One Piece
$99.99
Wave Check Mia One Piece Swimsuit
$129.99
Summer High Ruby Underwire Bikini Top
$65.99
Summer High Maui Rider Bikini Bottom
$65.99
Bydee
Prices starting from $20 at Bydee
Known for luxe fabrics, feminine silhouettes, and intricate detailing, Bydee offers pieces that feel as good as they look — designed for the modern woman who loves to stand out.
Tulum One Piece
$104
Barcelona Top
$44
Lisbon Shorts
$44
Amalfi One Piece
$159
Cotton On
Prices starting from $19.99 at Cotton On
Cotton On delivers fun, affordable swimwear made for everyday adventures. From playful prints to versatile staples, the brand brings a carefree spirit to the beach with styles that are as easy to wear as they are to love.
Scoop Tie Back Bikini Top
$29.99
String Tie Side Cheeky Bikini Bottom
$29.99
Thin Strap V Neck One Piece
$49.99
The Resort Long Sleeve Shirt
$49.99
Rhythm
Prices starting from $5 at The Iconic
Inspired by surf and coastal culture, Rhythm creates swimwear that is both timeless and relaxed. Earthy tones and effortless wear channels the laid-back beauty of life by the ocean.
Classic Crop Swim Top
$59.99
Dahlia Floral Scrunched Side One-piece
$99.99
Classic Hi Waist Pants
$59.99
Classic Minimal One-Piece
$54
Ripcurl
Prices starting from $33.59 at Ripcurl
Since 1969, Rip Curl has been the ultimate surfer’s brand, creating swimwear that performs both in and out of the water. With technical innovation and bold energy, the pieces are built for wave-chasers and beach-lovers alike.
D-DD Deep-V Bikini Top
$89.99
Full Coverage Bikini Bottom
$55.99
Oceanic Stripe One Piece
$109.99
D-DD Full Coverage One Piece
$119.99
Baku
Prices starting from $54.95 at The Iconic
Designed and made in Australia, Baku is known for its premium fabrics and flattering fits. Each piece is thoughtfully created to combine comfort and style, helping women feel confident and supported every time they step onto the sand.
Rococco Longline One Piece
$159.95
Rococco E/F/G Cup One Piece
$209.95
Rococco High Neck Bikini Bra Top
$139.95
Rococco Lace High Waist Bikini Bottom
$94.95
JETS
Prices starting from $29 at The Iconic
Jets are known for sleek silhouettes, modern detailing, and an emphasis on sophistication. The brand offers elevated pieces that transition seamlessly from beach to resort.
Jetset D-Dd Twist Front Top
$59
Jetset U/Trim Mid Pant
$59
Jetset Minimal Tank One Piece
$99
Jetset Lure High Neck 1Pce
$109
When shopping for swimwear, consider what you need in order to feel comfortable and confident. If you prefer something that is more modest and provides coverage, look for a bust-friendly one-piece to feel your best. However, if you prefer something that shows more skin, you may want to reach for a string tie bikini. Ultimately, look for shapes, colours, and silhouettes that make you feel your best when wearing swimwear.
This year, we’ve seen bohemian influence and statement swimwear. Think paisley prints and bold colours in all swimwear silhouettes.
