Princess Martha Louise of Norway has made a shock announcement about her royal title.
The Norwegian Royal Household announced that the royal has agreed to stop using her royal title of “Princess” in all her business activities.
See Martha’s tour announcement here…
Martha recently undertook a speaking tour with her American boyfriend, Shaman Durek – a spiritual healer to the stars – called “The Princess and the Shaman.”
However, Martha’s use of the title Princess in a commercial context was frowned upon, and has since resulted in the decision to drop the title.
“There have been many discussions about my use of title in a commercial context lately. The fact that I used Princess in the title of my tour, I have said before that I am very sorry, and I still stand by that. It was a mistake and I understand that it provokes when the princess title is used this way,” Martha wrote on her Instagram account.
“The discussions are something I have taken seriously, and in collaboration with my family we have found that it is best that we make some changes.
“We have therefore jointly come to the conclusion that I use the title princess when I represent the Royal House, do my official assignments at home and abroad and in private contexts. From now on I will not use my princess title in a commercial context. That is, in all commercial contexts, I only use Martha Louise.
“I find this to be a good solution where there is a clear distinction between my business activities and my role as representative of the Royal House, and that I have thus created room for greater freedom in my business activities.”
Martha is the daughter of King Harald V and Queen Sonja and is fourth in line to the Norwegian throne.
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