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Why Target’s new activewear range is perfect for your Pilates girl era

New Idea’s fashion expert weighs in.
Target Active Studio Soft collectionTarget

Starting a Pilates routine is hard enough, but thankfully the Target Pilates activewear range has landed in time to help out.

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It feels like everyone is switching from high-intensity workouts to either training for a marathon or headfirst into their Pilates.

For whatever reason, Pilates and all its iterations are flooding our feeds and is the hottest workout to do right now. With that, many brands are jumping on the bandwagon to create collections that suit more low-impact workouts to ensure comfort and style.

Target has hit the mark here with a balance of style and quality at prices you’ll love with their newest Active Studio Soft range.

@ritaora loves a Pilates workout
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Crafted with minimal seams and a flattering fit, the range is versatile and stylish whether you’re working out or running errands.

Designed for low-medium impact workouts like Pilates, yoga or walking, the durable, breathable and four-way stretch fabric ensures they stay put during a Pike, lunge or running after the kids.

The peached, moisture-wicking fabric means it’s not only buttery soft on the skin but also perfect for working out in those warmer months.

Available in sizes 6-18 and in a range of lengths, crop styles and top variations, it’s a simple yet stylish range to suit all ages, shapes and lifestyles.

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New Idea’s Fashion Editor, Aimee who conveniently is in her Pilates era, put the flare pant and ribbed tank to the test during her studio classes and morning walks.

The Final Verdict

New Idea Fashion Editor, Aimee trying the new Target Active Studio Soft range

Aimee wears:

  • Target Active Studio Soft Flare Pant, $30 at Target
  • Target Active Studio Ribbed Tank with Shelf Bra, $25 at Target

“Often workout-specific collections are expensive and a little too thin for my liking, so I was excited to try Target’s more affordable alternative and it delivered! For under $30 each you can get a variety of quality pieces including shorts, tights and minimal to full support crops that look and feel just like their more expensive, brand-name counterparts without compromising on style or functionality.

“The range ticked the soft, flattering and functional boxes for me and let’s not forget the chic colourways including my favourite, Espresso. I’m a standard Australian 8 with a small bust but I felt the sizing was generous so I could definitely size down if I wanted a firmer fit.  

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“My favourite piece is the flare pants for their high waist, perfect size flare and the fact I can wear them to a class and then out to brunch without changing. “

– Aimee, New Idea Fashion Editor

The best Target Pilates activewear in 2024

01

Active Studio Flare Pants in Black

$30 at Target

Talk about trending! The flare pant has made a serious come-back in recent years and it’s clear to see why. With six colours to choose from, you will be looking at your best come the next Pilates session.

Sizes: 4 to 20 | Colour: Black, Taupe, Oatmilk, Navy Blue, Khaki, Espresso and Hickory

Key features:

  • Available in six colour variations
  • Made from nylon-rich fabrication

02

Active Studio Soft Ribbed Tank Top With Shelf Bra in Navy Blue

$25 at Target

If there is one thing that makes working out that little bit easier, it’s a built-in bra.

Sizes: XXS to XXXL | Colour: Black, Khaki, Navy Blue, Deep Taupe, Hickory, and Oatmilk

Key features:

  • Available in six colour variants
  • Made from rich nylon fabric
  • Moisture wicking to assist drying
  • Built-in bra

03

Active Studio Soft Bike Shorts in Taupe

$20 at Target

Designed to move with you, these are the running shorts of the summer. With an innovative moisture-wicking fabrication, this pair will keep you dry, allowing you to get on with that step count.

Sizes: 4 to 20 | Colour: Black, Taupe, Oatmilk, and Hickory

Key features:

  • Available in four colour variants
  • Made from nylon-rich fabric
  • Moisture wicking to assist drying

04

Active Studio Soft Full Length Tights

$30 at Target

A black pair of slim-fit leggings can’t be beat. Whether it be running afternoon errands, or practising downward dog at Pilates, a full-length tight is a sure way to make the experience all the more comfortable.

Sizes: 4 to 20 | Colour: Black

Key features:

  • High and thick waistband
  • Moisture wicking to keep you dry
  • Made from nylon-rich fabrication

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