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Aimee Bruce

After completing a Bachelor of Design at The Whitehouse Institute of Design and a 12-month internship with Elle Australia, Aimee began her nearly-decade long career in the Australian media. Starting off as a Fashion Assistant at OK! Magazine, she has since stayed in the hustle and bustle of the weekly titles working for mastheads such as OK!, NW, Woman’s Day, Take 5, That’s Life, WHO and New Idea, writing all things fashion and beauty. From offering her expertise in women’s style and covering the latest trends to styling various fashion and celebrity shoots over the years, she has a deep understanding of her audiences, what motivates them and how they’re evolving. Nowadays, she’s the Fashion Editor for WHO, New Idea and that’s life! across print and digital platforms and still thrives in the fast-paced world of weekly magazines. If she’s not trawling online shopping sites to help fashion addicts like herself find the perfect bag under $300, she’s getting up to speed with the next biggest trends in fashion, beauty and homewares to try in the name of research.