CELEBRITY

Martha Kalifatidis’ secret TV deal REVEALED

She's all set to be Australia's Kardashian.
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She successfully transformed from a spoilt Married at First Sight bride into a social media powerhouse, and New Idea hears Martha Kalifatidis’ new gig on Celebrity Apprentice most certainly won’t be her last!   

WATCH: MAFS’ Michael tricks Martha into thinking he shaved off his beard

According to a source, the country’s top TV casting directors are competing to turn Martha’s TV fame into a full-blown family affair, with lucrative offers being put forward for her very own reality series.    

“Nobody has come close to her influence and popularity in the reality space – there is a real interest there,” explains the insider, who adds, “offers are definitely being put forward to green light a Kardashian-style reality series this year.”     

Martha Kalifatidis celebrity apprentice
According to a source, the country’s top TV casting directors are competing to turn Martha’s TV fame into a full-blown family affair. (Credit: Supplied)

Martha’s popularity has skyrocketed ever since she appeared on MAFS in 2019.

She now boasts over 600,000 followers on Instagram, and intrigue around her life and romance with TV groom Michael Brunelli has only increased since her lovable mother, Mary, was recently unveiled as a Big Brother housemate.    

Interestingly, despite Martha’s ties to Nine and Mary’s gig on Channel Seven, the source says it could be Network Ten who scoops up the family’s show, with Ten announcing the return of their Pilot Week.

Martha Kalifatidis celebrity apprentice
Martha is appearing on this season of Celebrity Apprentice alongside Michelle Bridges, Anthony Callea, The Veronica’s and more. (Credit: Channel Nine)

The initiative, which commissions TV pilots to gauge audience interest, has seen the likes of Kyle Sandilands and Roxy Jacenko have their shows turned into ongoing programs, and our insider says, “Martha has long been eyed off by Ten.”

And Martha isn’t the only Kalifatidis making waves on our TV screens. The influencer’s mother Mary has had quite the impact in the Big Brother digs, with her fellow housemates fawning over her cooking and deeming her the “mum of the house”.

Speaking of her reasoning for going on the show, Mary claims it’s all thanks to Martha that she was brave enough to dip her toe in the reality TV pool. 

Mary Martha Kalifatidis
Martha’s mum Mary is currently on our screens, appearing in the new season of Big Brother. (Credit: Instagram)

“I always thought I would be too nervous,” Mary told New Idea earlier in the month. “It’s a world I never anticipated being a part of … It took a while for me to really feel comfortable with doing Big Brother.”

The 56-year-old continued: “When I found out they wanted me to be a housemate, I actually did not want to do it, because my life was so simple. But both my girls encouraged me and told me that it’s finally something ‘you can do just for you’.”

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