British radio presenter Danny Baker has been fired by the BBC after sending a crude tweet about the royal baby.
WATCH: Danny Baker talk about being fired by the BBC.
Danny Baker, 61, tweeted a black and white photograph of a chimpanzee wearing a suit, holding hands with a posh English couple, on Wednesday.
“Royal baby leaves hospital,” he captioned the image, which was immediately slammed for being racist.
The radio DJ deleted the tweet as soon as he was told of its racist connotations, then shared an apology for his original post on Twitter after it attracted backlash.
“Sorry my gag pic of the little fella in the posh outfit has whipped some up. Never occurred to me because, well, mind not diseased,” he wrote.
“Soon as those good enough to point out it’s possible connotations got in touch, down it came. And that’s it. Now stand by for sweary football tweets.”
In another tweet he said: “Connection never occurred to me till people were good enough to enlighten. Little fella in posh suit. Anyway, deleted now.”
And another tweet stating: “Once again. Sincere apologies for the stupid unthinking gag pic earlier.
“Was supposed to be joke about Royals vs circus animals in posh clothes but interpreted as about monkeys & race, so rightly deleted. Royal watching not my forte.”
“Would have used same stupid pic for any other Royal birth or Boris Johnson kid or even one of my own,” Baker told Sky on Thursday morning.
“It’s a funny image. (Though not of course in that context.) Enormous mistake, for sure. Grotesque. Anyway, here’s to ya Archie, Sorry mate,” he added.
Speaking to reporters outside his home after his sacking on Thursday, Danny re-enacted the conversation between himself and his former employer.
“‘The BBC must uphold the honour of blah-blah-blah’,” he recalled, impersonating the British broadcaster in an exaggeratedly pompous voice.
“Basically, they said to me, ‘You meant that tweet’. I said to them, ‘You think so?'” [They said] ‘Well, we found it…’ and I said, ‘F— you’.”
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