But Married At First Sight's Sam Bell proved body shaming is alive and well by making a cruel comment about his new partner's weight.
The 26-year-old tradie exchanged vows with Elizabeth Sobinoff in Sunday night's installment of Australia's favourite matchmaking show, but it wasn't the marriage ceremony that caught viewers attention.
After laying eyes on his bride striding down the aisle, the part-time model remarked: "I've never really dated girls as big as Elizabeth in the past."
The tasteless comment is certain to ruffle feathers among viewers, particularly as Elizabeth appears absolutely smitten with her new man.
Hoping for "tall, dark and handsome", it seems Sam ticks every box for the 27-year-old store manager - but it's clear the feeling is not mutual.
During the couple's photo shoot, Sam mused to camera: "Maybe I'll get her running with me in the mornings...she'll be alright, we'll get her going."
In an interview with WHO earlier this week, Sam confessed he wasn’t exactly thrilled when he discovered he’d been matched with Elizabeth.
"When I saw her, I was shocked as I wasn't really attracted to her - and she seemed a bit pretentious," he said.
"I didn't like the way she didn't address my family. I didn't like what she said at the vows."