Curtis, 47, has long been an ambassador for Coles and said he hoped the BBQ range inspired Aussies when they fired up their at-home grills.
"Aussies love to barbecue, and I'm so proud to be launching my first ever collectable collection to offer Coles customers a great value way to get creative with their outdoor cooking," the father of two said.
"My aim has always been to inspire home cooks, and to make cooking simple and delicious. Whether it's perfecting a delicious marinade for your steak with the marinade dish or sizzling the perfect chicken skewer on the teppanyaki plate, the range has something for everyone."
Coles Chief Customer Officer Amanda McVay said the choice to release a BBQ collectable range with Curtis was an obvious choice.
"Our customers love our collectables programs, and we now have provided over 28 million kitchen items to households across the country for free," she said in an official press release.
"This year we're giving customers more reasons to celebrate the arrival of warm weather, rewarding them with our first collectable range designed by Curtis Stone so they can enjoy cooking in season fresh produce on the barbecue," she added.
For those looking to take home the eight premium BBQ cookware on offer, it's simple.
For every $20 or more spent in one transaction, shoppers will earn BBQ credits to go towards redeeming the Curtis Stone BBQ Collection for free.
Across 19 participating brands and 1200 products, bonus BBQ credits are also available.
Once enough BBQ credits have been earned, customers will be able to redeem a piece from the collection at their local Coles store or from Coles Online.