While their first flip phone launched in 1998, the 2660 model was released in 2007. Slightly elevated in line with current technology, the present model bears all the same basic features as your traditional flip phone.
It's these basic features that make the present-day appeal so strong. According to research from HMD Global (the maker of Nokia phones), 56% of Australians (study of 1001 Australians) would consider taking a digital detox in the future - while 42% of participants have done so for up to 26 days at a time.
CMO of HMD Global Lars Silberbauer echoed this sentiment: "There's been a surge of interest in flip phones, and we believe that the interest is coming from a need to take a break from the constant flow of incoming digital notifications, social media and more."
In efforts to reconnect with their surroundings, the general public has certainly contributed to this theory. Participants in the hashtag #bringbackflipphones have opted for the more simple phone models on nights out (in an attempt to be more social) while some have gone so far as to replace their smartphones completely.
As for its permanent resurgence, it may be too early to say. But, if one thing's for sure, we don't think smartphones will be going away any time soon.