A description for the Shopkins World Vacation DVD, a G-rated animated film for children featuring characters from the popular Shopkins toy universe, had been edited to include an X-rated description.
'They’re jetting off and you’re invited! Shopkins travels to an assortment iof nternational places and they discover a lot of sex and drugs on their way,' the description read.
Attentive online shoppers guessed something was incredibly wrong, and took to the Kmart Australia Facebook page to report the mistake.
In a statement to news.com.au, a Kmart spokesperson said the company was investigating how the description appeared online.
'Kmart Australia apologies for the incorrect Shopkins World Vacation DVD product description that was published online,' the statement said.
'Once we were made aware of the description error, immediate action was taken place to ensure the product was removed online. We are currently investigating to see how this occurred and we are reviewing processes to ensure this does not occur again.
'We once again apologise for any inconvenience caused and thank our customers for their patience.'
The item has since been moved from the site.