NewIdea
  • Royals
  • Celebrity
  • News
  • Beauty & Style
  • Health & Wellbeing
  • Food
  • Win
  • Recipes
  • Video
NewIdea
  • Royals
  • Celebrity
  • News
  • Beauty & Style
  • Health & Wellbeing
  • Food
  • Win
  • Recipes
  • Video
Subscribe
  1. Home
  2. Beauty & Style

Vegan? Here Are The Makeup Brands You Should Try

Vegan makeup is more ethical and sustainable than most regular beauty brands. - by Rhys McKay
  • 05 Dec 2019
Vegan? Here Are The Makeup Brands You Should Try

Thanks to a global paradigm shift and a changing consumer landscape, going vegan in 2019 is easier than ever before. There are vegan restaurants, vegan clothes, and even vegan influencers promoting a healthy and sustainable lifestyle!

The makeup world isn’t far behind, either. Check out our list of the top vegan makeup brands you can find in Australia below! We even threw in a couple of vegan skincare brands and vegan makeup brushes for a full vegan beauty routine.

RELATED: Perth vegan demands end to neighbours’ meat smells

Why Is Vegan Makeup Popular?

Vegan makeup is increasing in popularity since more and more people are trying to make ethical choices in their everyday lives. From 2013 to 2018, the demand for vegan cosmetics increased by 175%. With the shift towards ethical consumerism, consumers are eschewing animal-derived ingredients commonly found in makeup (such as lanolin, carmine, and bee’s wax) for more natural, organic, or plant-based ingredients.

Vegan Cosmetics Versus Standard Makeup Brands

The #1 advantage vegan makeup has over standard makeup is the fact that they don’t contain any animal or animal-derived products. This makes it a great choice for anyone who loves makeup but doesn’t want to sacrifice their principles for it.

Another benefit of vegan makeup is that it often uses natural or organic ingredients to substitute for the chemicals and components usually found in most makeup. Because of this, people with sensitive skin can enjoy getting all dolled up without breakouts or other side-effects. Plus, it’s better for the environment, too!

A few years ago, when vegan makeup wasn’t all that popular yet, it was very difficult to find brands that catered to the vegan market. But today, there are tons of brands to choose from – and at similar price points to their non-vegan counterparts.

Vegan Versus Cruelty-Free

Before you start stocking your shopping cart, you need to know the difference between vegan and cruelty. If you see ‘100% vegan’ on the product label, that means that there are no animal or animal-derived ingredients in the product. 

Cruelty-free, on the other hand, refers to whether or not the product was tested on animals. This means that there are vegan makeup products that are tested on animals. The converse is also true – not all cruelty-free makeup is also vegan.

If you want to minimise the harm done to animals, look for makeup products that are both vegan and cruelty-free.

The Top 10 Vegan Makeup Brands

Inika Organic

Product range: Foundation, highlighter, bronzer, lipstick, eyeliner, mascara, makeup brushes, and more

Must-have: Certified Organic Liquid Foundation with Hyaluronic Acid, $AUD 65

Check out Inika Organic here.

inikaorganic View Profile
520 likes - View Post on Instagram
Are you finding it hard to find the right shades to match your skin tone? Let us help you ✨ ​ ​Send us a dm to get your personalized shade matching service - available for all products. ​#inikaorganic

Too Faced

Product range: Foundation, highlighter, bronzer, lipstick, eyeliner, eyeshadow, mascara, and more

Must-have: Better Than Sex Mascara, $AUD 37

Check out Too Faced here.

toofaced View Profile
80k likes - View Post on Instagram
Weekend essentials 💕 What #toofaced product are you LOVING right now? Comment below! 👇

Urban Decay

Product range: Foundation, highlighter, bronzer, lipstick, eyeliner, eyeshadow, mascara, and more

Must-have: Any Naked eyeshadow palette, $AUD 83

Check out Urban Decay here.

urbandecaycosmetics View Profile
46k likes - View Post on Instagram
The first person to pop up when you type "@" owes you a NAKED Honey Palette 🍯 #SpoilMeHoney #NakedHoney #Makeup #UrbanDecay

Natio

Product range: Foundation, highlighter, bronzer, lipstick, eyeliner, eyeshadow, mascara, makeup brushes, skincare, haircare, and more

Must-have: Natio Moisturising Lip Balm SPF 30+, $AUD 4.95

Check out Natio here.

natiobeauty View Profile
168 likes - View Post on Instagram
From smokey copper to deep charcoal, the Mochas Mineral Eyeshadow Palette includes 6 versatile shades to take you from day to night. ⁠ ⁠ #natiobeauty #eyeshadow #mochas #copper #charcoal ⁠

Milk

Product range: Foundation, highlighter, bronzer, lipstick, eyeliner, eyeshadow, mascara, skincare, and more

Must-have: Lip + Cheek Tint, £20.50 ($AUD 38.51)

Check out Milk here.

milkmakeup View Profile
31.2k likes - View Post on Instagram
when TSA tells you to empty your bag 👀 - take your complexion game wherever you go w/: - 💦#hydrogrip primer 🌞#sunshineskintint 💪#flexfoundation 💪#flexconcealer 🔘#blurstick ⚪️#blurfoundation

Kat Von D

Product range: Foundation, highlighter, bronzer, lipstick, eyeliner, eyeshadow, mascara, makeup brushes, and more

Must-have: Tattoo Liner, $AUD 28

Check out Kat Von D here.

katvondbeauty View Profile
43.3k likes - View Post on Instagram
WE WENT OFF! ✨💁🏻‍♀️💁🏿‍♀️💁🏼‍♀️Our new #LolitaPorVida Palette features ALL NEW shades in matte, shimmer, creamfoil, and glitter finishes. AVAILABLE NOW!✨⠀ ⠀ Tag a comadre who needs this NOW!⠀ ⠀ Launch Dates 10/11 online KatVonDBeauty.com 🇺🇸🇨🇦🇬🇧10/11 online and in store @sephora + @sephoracanada + @debenhamsbeauty 🇺🇸 10/11 in store @sephora inside JCPenney, #SephorainJCP 🇦🇺 10/9 online and in-store @sephoraaus 🇸🇬🇲🇾🇹🇭 10/10 online and in-store @sephorasg + @sephoramy + @thaisephora 🇪🇸🇫🇷🇮🇹🇩🇪 🇵🇱🇸🇪🇩🇰🇦🇪 10/28 online and in-store @sephora_spain +@sephorafrance + @sephoraitalia + @sephoradeutschland + @sephorapolska +@sephora_scandinavia + @sephoramiddleast 🇷🇺 11/28 online and in-store @sephora_russia 🇲🇽 November online and in-store @Sephoramx 🇧🇷 November online and in-store @sephorabrasil⠀ ⠀ #eyeshadow #eyeshadowpalette #eyepalette #KatVonDBeauty #KatVonDMakeup #KvDGirl #vegan #veganbeauty #vegano #vegana #crueltyfree #crueltyfreebeauty #katvond #kvdlook #sephoragirl #sephoraboy #glam #wakeupandmakeup #ilovemakeup #eotd #mua #makeupobsessed #maquillaje #maquillajeojos #ojos

E.l.f.

Product range: Foundation, highlighter, bronzer, lipstick, eyeliner, eyeshadow, mascara, makeup brushes, skincare, and more

Must-have: Mineral Infused Face Primer, $AUD 16

Check out e.l.f. here.

elfcosmeticsau View Profile
122 likes - View Post on Instagram
What's your favorite shade from the Opposites Attract Eyeshadow Palette? 🌈

Jeffree Star

Product range: Highlighter, lipstick, eyeshadow, and more

Must-have: Velour Liquid Lipstick in your choice of shade, $AUD 28

Check out Jeffree Star here.

jeffreestar View Profile
282.9k likes - View Post on Instagram
JEFFREE STAR APPROVED™ 🎀 Shop the entire #MorphexJeffreeStar Collection in every @ultabeauty store starting 9/8!!! ⭐️ This weekend shop on @morphebrushes online for a Labor Day 25% off sale! 🍓 Photo by: @unicorn._.vanity

Cover FX

Product range: Foundation, highlighter, bronzer, eyeliner, eyeshadow, makeup brushes, skincare, and more

Must-have: Custom Enhancer Drops, $AUD 71

Check out Cover FX here.

coverfx View Profile
4,184 likes - View Post on Instagram
New season, new foundation? Not so fast. With Custom Cover Drops, you can easily lighten your summer foundation for fall by just mixing in a few drops. #CoverFX #CleanBeauty #Vegan #CrueltyFree

Lime Crime

Product range: Foundation, highlighter, bronzer, lipstick, eyeshadow, makeup brushes, hair dyes, and more

Must-have: Wet Cherry Gloss in your choice of shade, $AUD 26.91

Check out Lime Crime here.

limecrimemakeup View Profile
13.6k likes - View Post on Instagram
✨🍒 GLOSS GOALS 🍒✨ Drop a 🍒 if you want your lip gloss collection to look like this! Add them all with 25% OFF sitewide! Use code YAY25 💖 Shades from L-R: ✨ Marachino Cherry ✨ Frozen Cherry ✨ Sour Cherry ✨ Disco Cherry ✨ Cherry Candy ✨ Cherry Slime 📸 @nursetricia12

BONUS: Eco Tools

Product range: Makeup brushes, hairbrushes, & skincare

Must-have: Start the Day Beautifully Kit, $AUD 20.83

Check out Eco Tools here.

ecotools View Profile
1,330 likes - View Post on Instagram
Summer only ends if you let it. 😎 Leave a comment below of where you are dreaming to go next with our Golden Hour bag! ✈️ ⚓. . . . . . #ecofriendly #ecofriendlymakeup #makeupinspo #beautytrends #instabeauty #instamakeup #instagood #vegan #veganbeauty #crueltyfree #makeup #beauty #moderneco #summer #summerskin #beach #summervibes #skincare #goldenhour #makelifehappen

The Ethical Makeup Choice

Whether you’re a full-blown vegan or you’re just trying to make healthier and more sustainable lifestyle choices, vegan makeup is definitely something you should consider. In fact, vegan makeup today has developed to the point where they’re pretty much indistinguishable in price, quality, and availability from regular non-vegan brands. Pick up a product or two and try it out for yourself!

RELATED: Everything You Need To Know About Vegan Leather

  • Beauty & Style
  • Makeup and skin care
Rhys McKay

Subscribe to New Idea & save!-+ save!

Subscribe to New Idea today

Subscribe Now
Subscribe to New Idea & save!

Subscribe to New Idea & save!-+ save!

Subscribe to New Idea today

Subscribe Now
Subscribe to New Idea & save!

Recommended to you

Home and Away opening title
Watch 1:09

Home and Away opening title

{headline}

{headline}

5 Makeup Organisers That’ll Change The Way You Store Your Makeup

5 Makeup Organisers That’ll Change The Way You Store Your Makeup

 Top 7 Matte Lipsticks in Australia

Top 7 Matte Lipsticks in Australia

Eyebrow Shapes: How To Shape & Style Your Eyebrows

Eyebrow Shapes: How To Shape & Style Your Eyebrows

The Best Drugstore Foundations In Australia

The Best Drugstore Foundations In Australia

{headline}

{headline}

Smokey Eye Makeup: How To Do The Perfect Smokey Eye

Smokey Eye Makeup: How To Do The Perfect Smokey Eye

Why olive oil is the new beauty go-to

Sugar sweet! This spun sugar toffee nest is a delightful dessert topper

Sugar sweet! This spun sugar toffee nest is a delightful dessert topper

{headline}

{headline}

This red cabbage, lettuce and apple salad is the perfect summer side

This red cabbage, lettuce and apple salad is the perfect summer side

Vegans rejoice! This deliciously creamy new line up of desserts is entirely plant-based

Vegans rejoice! This deliciously creamy new line up of desserts is entirely plant-based

Tasty and healthy: Rice-stuffed capsicums are perfect for dinner

Tasty and healthy: Rice-stuffed capsicums are perfect for dinner

A sweet choice! 10 Of The Best Honey Alternatives

A sweet choice! 10 Of The Best Honey Alternatives

Inside Princess Diana's royal beauty bag

Inside Princess Diana's royal beauty bag

Perfect your pout: The best deals to shop this National Lipstick Day

Perfect your pout: The best deals to shop this National Lipstick Day

Trinny Woodall’s five minute makeup tutorial is now our everyday routine

Trinny Woodall’s five minute makeup tutorial is now our everyday routine

NewIdea
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
  • Competitions
NewIdea Magazine Subscribe
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
  • Competitions

Brands

  • Girlfriend
  • New Idea food
  • Practical Parenting
  • That’s Life
  • Who

Our Network

  • Better Homes and Gardens
  • BHG Shop
  • marie claire
  • Beauty Crew
  • Women's Weekly Food
  • Bounty Parents
  • Home Beautiful
  • All Recipes
  • Perth Now
  • The West Australian
  • 7Plus
  • 7mate
  • 7NEWS
  • 7Sport
  • Sunrise
  • Starts at 60
  • Hard to Find
© 2022 Are Media PTY LTD
All products are independently selected, tested or recommended by our team of experts.If you buy something, we may earn an affiliate commission.
Get more from New Idea

Magazine Subscription Offer

Subscribe to New Idea & save!-+ save!

Shop This Offer
Subscribe to New Idea & save!