Tiger Lily Hutchence has made her modelling debut - for a small shirt company.
Filmed in the simple cotton shirts, the 20-year-old looked remarkably like her late father Michael Hutchence.
Raised by Bob Geldof after the death of both her parents, Tiger Lily is supporting the advertisement which aims to raise money to cover production of the shirts.
Tiger Lily was just one when her father was found dead at the Ritz-Carlton hotel in Sydney. Her mother Paula Yates died of a drug overdose when she was four. Two years ago Tiger Lily also lost her sister Peaches in a drug-related death.