Kris Jenner has pleaded with fans to follow her son Rob Kardashian on Instagram after the troubled star returned to social media following a lengthy hiatus.
Addressing her 27.2 million followers, Kris posted a screenshot of Rob's profile with the caption: "Everyone go follow @robkardashianofficial!!! ❤️"
The self-proclaimed 'momager' is closely involved with the careers of each of her five daughters, and despite Rob's preference for low-key living it seems Kris is equally invested in her only son and his business ventures.
WATCH this video to see what Rob's been posting today!
While Rob's Instagram account is in his own name, the bio reveals the page is "managed by Jenner Communications" - Kris' media and public relations company.
Rob, a reclusive figure who has shunned the spotlight in recent years amid longterm struggles with weight gain and depression, has deleted his Instagram account on multiple occasions after various online spats with ex-fiancée, Blac Chyna.
Chyna - real name Angela Renée White - is the mother of Rob's only daughter, Dream.
The 32-year-old entrepreneur - who founded sock line Arthur George in 2012 - posted a series of promotional shots for his collection, including a photo high-rise socks emblazoned with the words 'Smoke Weed'.
Rob also shared an adorable photo of two-year-old Dream playing in a ball pit, which appears to have been taken inside mum Kris' Calabasas mansion.
Fans were delighted at Rob's return to the photo sharing platform, with many users writing: "Welcome back!"
Others noted how much Dream looks like her dad, with one person commenting: "She is a mini Robert - looks so much like her father! Little cutie pie."
In May, the brother of Kourtney, Kim and Khloe made a rare appearance on the family's reality TV show Keeping Up With the Kardashians to celebrate Dream's 2nd birthday last November.
Khloe, 34, who shares daughter True with love rat basketball star Tristan Thompson, told the KUWTK confessional: "Rob is honestly the best dad. He reminds me so much of my dad with how attentive and fun and love he is with [Dream].
"This is the first year that Rob gets Dream on her actual birthday and he's so happy that he gets to be throwing her a party."