While industry insiders are blaming the rise of streaming TV for ratings declines across the board, Ten’s quirky panel show has been on the up - it drew half as many viewers as This Time Next Year two years ago.
Nine program director Hamish Turner told the company’s newspaper, the Sydney Morning Herald, that he was pleased with his show’s ratings outcome.
‘Nationally it achieved almost one million viewers, retained much of the audience from The Block and had great viewer sentiment,’ he said.
But Nunne Media analyst Chris Walton said that while Nine would have expected a drop off after last season, they would not have been anticipating this level of decline.
‘In the current climate few programs get over 1 million metro viewers in one night,’ he told the paper.
‘I'm sure they would have gone into this series with that context in mind. A drop would have been forecast, for sure, but a drop [in metro viewers] by half ... I imagine they'll be disappointed with that.’
TV industry insiders are now watching closely to see how the second episode does – with a further sharp decline spelling disaster for both the show and Karl.