There are a few unwritten rules when it comes to celebrity pregnancy/childbirth photo shoots: you can follow Beyoncé’s lead and stock up on faux flowers and full costume, or opt for a simple black and white photo focusing on your newborn’s perfect little hand/arm/head.
But Carrie Bickmore has thrown the rulebook out the window with her (incredibly alarming) childbirth photo. See for yourself:
As Yahoo7! reports, the photoshoot was organised for charity, with Carrie agreeing to let her radio show co-host Tommy take charge to raise funds for Unicef Australia’s Save A Newborn Appeal.
The pair are encouraging their listeners to donate and have already received an impressive $20,000 donation from baby skincare brand, Little Innocents.
But be warned: apparently this is just one of five photos from the shoot, with more to come. If you’re a real glutton for punishment, you can also check out this equally disturbing behind-the-scenes video:
This article originally appeared on marie claire Australia.