@thekmartlover Instagram account shared the post. "Wearing the new crinkle bikini ($12 for the top and $10 for the bottoms). Krista likes a full coverage brief but here she is in the size 16 showing again that a label is not a barrier," the post caption read.
"She is wearing the size 12 top. So people, wear what you feel comfortable in!," it continued.
"Never be defined by a label, a brand or a size. Love your body and it will love you right back, after all, it's the only one you've got so be kind to it."
An abundance of women were inspired to buy the swimsuit, saying they would often put it off due to sizing issues.
"So many times I won't buy something because it's 'bigger' than my regular size and so I refuse to buy it," one woman wrote.
The briefs work similarly to shapewear, like Spanx.
Coming in leopard print or in plain black, with a matching top at a very low $12, it comes with adjustable back straps, clasp closure, and removable foam cups.
Kmart also released swimwear in a one-piece style, with the same leopard print pattern. The one-piece offers support in the bra area and is only $19.