Who would have thought that 24 plastic lion shaped miniatures would have created nationwide hysteria?
Shoppers have gone nuts to collect and complete their collector cases, and considering you get just 1 Ooshie for every $30 spent, it will set you back over $700 to be given 24 Ooshies.
And even then there is no guarantee that you will be given the 24 that you actually need to complete your set.
Gone are the days of kids collecting Ooshies for ‘just a bit of fun’, parents are now listing and buying Lion King Ooshies at ridiculously inflated prices.
Enter the world of online bidding.
The asking price for the orange sunset Simba is upwards of $30,000. Just one day after the Woolies Lion King promotion started, one shopper had already listed their orange Simba on eBay for $45,000 - strewth!
$30,000 Orange Simba Ooshie
$10,000 Blue Spirit Mufasa Ooshie
For slightly less you can bid on and own your very own Blue Spirit Mufasa, a steal at just $10,000 right? The average listing price is around $7500.
But the HOLY GRAIL - the ULTRA RARE Furry Simba is where the real money is. With just 100 in production, these cute little Ooshies are what serious Ooshies collectors are after.
The very first Furry Ooshie that was found was listed within hours of it’s discovery on eBay. With 68 active bids the price has skyrocketed to a cool $30,000. With just 6 hours left until the eBay auction ends, it’s tipped to well for over $50,000.
Furry Simba listing, current bid is $30,000
If you are struggling to complete your collection and have spares to swap, head into Woolies this Saturday from 10-2 for their nationwide Swap Day. Shoppers are invited to swap, share and meet other collectors.
There are still Furry Ooshies left undiscovered and with the promotion closing on August 13 you’d better run not walk to Woolies!
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Michelle ConnollyMichelle Connolly has worked as a photo director, social media manager and photo editor at some of Australia's biggest media companies, including New Idea. She is now editor of I Bought It At and is a keen shopper and loving mum-of-two.