Andrew's comments come just weeks after Channel 9 host Leila McKinnon spoke out similarly about her son Ted.
Writing for 9 Honey, she said after the birth of four-year-old Ted she was constantly stopped by people who'd comment on his red hair.
'What about the strangers who feel free to tell mums and dads that they always said if they had a baby with red hair they would flush it down the toilet? ' she wrote.
She said "ranga" was an ugly term derived from the word "orang-utan". 'Is it OK to compare someone to an ape? No, it's not, so let's all ditch the word "ranga" shall we?'
Leila is right - the word has no place in modern Australia where we should be embracing diversity. And, as Andrew Rochford points out, that starts at home.
If parents stop using such a derogatory term and kids are told why its so offensive then we're on the right track.
Andrew urges adults to take the lead: 'So take a really long hard look at yourself ... because if you perpetuate victimisation in your house, or your workplace or on a stage or the radio or television .... YOU are the problem ... YOU! The boys that are picking on my son weren't born to be so mean, they have learnt from you.'