Kylie Jenner is a woman with the Midas touch.
Hot on the heels of her newly launched venture Kylie Skin, the Calabasas queen shared a demo video showing her legion of followers how to cleanse using her (already sold out) Foaming Face Wash.
But her technique sparked a storm of criticism online.
WATCH this clip to see what everyone's talking about - do you agree?!
King Kylie spent just 10 seconds washing her face, leaving fans questioning her knowledge of skincare.
The 21-year-old Keeping Up With the Kardashians star shared the 30 second clip via her Kylie Skin Twitter and Instagram accounts, telling viewers she likes to use the wash "morning and night".
Kylie massages the product into her face before rinsing with water and wiping the residue with a white towel.
Fans were quick to comment that Jenner didn't cleanse long enough to fully remove makeup, with many noting the visible marks of foundation on her white towel, People Magazine reports.
One disgruntled user tweeted: "You washed your face for two seconds. You're using a filter. You still had makeup come off on the damn towel. LEARN HOW TO WASH YOUR FACE. How hard is this? Basic hygiene y'all."
Another skeptical person said: "Kylie Jenner is doing skincare tutorials with filters and her foundation is still on after she washed her face. Scam today. Scam tomorrow."
One fan offered a constructive critique, writing: "Love you Kylie Jenner but if you're showing people how to wash their face with your products, do it properly! Putting cleanser on your skin for two seconds and washing it off is not effective in any way. Cleanser needs to be used for at LEAST 30 secs to work effectively."
Last week, the latest teaser for KUWTK showed Kylie break her silence on the Tristan Thompson and Jordyn Woods cheating scandal for the first time.
"This is going to change your relationship forever. For you and Jordyn, it's like a divorce," Kris Jenner can be seen telling her daughter.
For the first time since the scandal broke, the billionaire business mogul admitted her best friend of over a decade "f**ked up."
The next scene shows Kylie consoling half-sister Khloe, assuring her: "Just know how much I love you."
The promo also reveals who broke the terrible news to Khloe, as Kim Kardashian's best friend Larsa Pippen is heard telling the Good American co-founder about the adulterous tryst.
"Her legs were, like, in between his legs," she said.