She's been keeping fans in the dark about a new business venture for weeks, teasing clues about her next step on Twitter and Instagram.
And on Monday, Kylie Jenner finally revealed what she's been working on "for well over a year" - namely, a new line of makeup products specifically for eyebrows aptly titled KyBrows.
The self made business mogul, who banked her first billion thanks to her eponymous beauty collection Kylie Cosmetics, will release the results of her KyBrow project on April 29.
Kylie, 21, took to her world famous Instagram account to share a typically seductive promo clip with her 132 million followers.
WATCH below for the full video!
"K Y B R O W S coming 4/29 @kyliecosmetics," Kylie wrote in the caption.
The stunning footage shows a close up of the mother-of-one with perfectly preened eyebrows and delicately lined eyes.
The youngest of Kris Jenner's daughters added a pop of colour to the inside of her tear duct with hot pink eyeshadow, undoubtedly from Kylie Cosmetics as well.
Kylie drew inspiration from her famous rapper boyfriend Travis Scott by using a snippet of his latest unreleased track in the video.
The loved up celebrity couple are parents to one-year-old daughter Stormi Webster.
According to Daily Mail, the Keeping Up With the Kardashians star field to trademark KyBrow back in 2016.
The application described the product as "makeup kits comprised of eyebrow cosmetics and eyebrow brushes".