The Duchess of Cambridge is STILL the most powerful royal fashion influencer

Meghan Markle is a close second. - by Grace Back

The Duchess of Cambridge is still the most powerful royal fashion influencer, a report has revealed.

Duchess Kate is most likely to convince shoppers in the US to buy products by British brands.

Meghan Markle follows in second place, with Prince Harry and Prince William in third and fourth place.

The survey also found that the Duchess of Cambridge is the most liked UK fashion icon in the US, followed by the Duke of Sussex and singer Adele.

The Duchess of Sussex came in fourth place.

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Brand Finance's British Luxury 2018 survey, Kate wearing a product increases the desirability among 38 per cent of shoppers.

The report found Meghan improves the desirability by 35 per cent, with Harry increasing a brand's prospects by 32 per cent.

Commenting on the report, Alex Haigh, director of Brand Finance, said: "The monarchy is one of the most defining features of Brand Britain and the royal impact on the desirability of British luxury brands cannot be overstated.

"Endorsement by any royal, but particularly the Duchesses, is like the mythical golden touch and can transform a brand’s performance overnight."

Grace Back

Grace is the Digital Content Editor at New Idea. Grace is a lifestyle junkie who has previously interned at Dolly, Stellar and marie claire, as well having written in the fashion and beauty sections at Finder.com.au. When not working, you can find Grace heading for the slopes, playing with her pup or stuck in a seemingly endless Instagram scroll.

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