NewIdea
  • Royals
  • Celebrity
  • News
  • Beauty & Style
  • Health & Wellbeing
  • Travel
  • Home & Away
  • Podcasts
  • Win
  • Video
NewIdea
  • Royals
  • Celebrity
  • News
  • Beauty & Style
  • Health & Wellbeing
  • Travel
  • Home & Away
  • Podcasts
  • Win
  • Video
Subscribe
Home and Away opening title
Watch 1:09

Home and Away opening title

{headline}

{headline}

WATCH: Kate and Meghan step out in matching outfits!

How Harry and Meghan helped Kate and Wills rekindle their romance

Duchess Kate stuns in BOLDER outfits - THIS is why

Sarah Ferguson reveals true feelings about Kate Middleton in intimate interview

{headline}

{headline}

Kate Middleton and Prince William enjoy date at Wimbledon

Why Prince William WON'T be godfather to Harry and Meghan's baby

Why Prince William WON'T be godfather to Harry and Meghan's baby

BREAKING NEWS: Harry and Meghan split from William and Kate

{headline}

{headline}

Meghan Markle makes STUNNING appearance at 2019 Brit Awards

Meghan Markle makes STUNNING appearance at 2019 Brit Awards

Harry and Meghan's NYE plans revealed

Duchess Kate was 'left in tears' after Princess Charlotte's bridesmaid fitting

Kate's surprise baby shower for Meghan

Royal feud explodes! Duchesses Kate and Meghan vs. Princesses Beatrice and Eugenie

Meghan isn't the first royal to stun in princess gown

"Camilla divorces Charles on his 70th birthday"

  1. Home
  2. Royals

The Duchess of Cambridge is STILL the most powerful royal fashion influencer

Meghan Markle is a close second. - by Grace Back
  • 29 Oct 2018

The Duchess of Cambridge is still the most powerful royal fashion influencer, a report has revealed.

Duchess Kate is most likely to convince shoppers in the US to buy products by British brands. 

Meghan Markle follows in second place, with Prince Harry and Prince William in third and fourth place. 

The survey also found that the Duchess of Cambridge is the most liked UK fashion icon in the US, followed by the Duke of Sussex and singer Adele. 

The Duchess of Sussex came in fourth place. 

meghan
Getty
meghan
Getty

Brand Finance's British Luxury 2018 survey, Kate wearing a product increases the desirability among 38 per cent of shoppers. 

The report found Meghan improves the desirability by 35 per cent, with Harry increasing a brand's prospects by 32 per cent.

Commenting on the report, Alex Haigh, director of Brand Finance, said: "The monarchy is one of the most defining features of Brand Britain and the royal impact on the desirability of British luxury brands cannot be overstated. 

"Endorsement by any royal, but particularly the Duchesses, is like the mythical golden touch and can transform a brand’s performance overnight." 

  • Royals
  • News
  • Beauty & Style
  • Women's Fashion
  • Meghan Markle
  • Catherine Middleton
Grace Back
Grace is the Digital Content Editor at New Idea. Grace is a lifestyle junkie who has previously interned at Dolly, Stellar and marie claire, as well having written in the fashion and beauty sections at Finder.com.au. When not working, you can find Grace heading for the slopes, playing with her pup or stuck in a seemingly endless Instagram scroll.

Just $6 for 6 issues delivered!-SAVE 79%

Subscribe to New Idea today

Subscribe Now
Just $6 for 6 issues delivered!

Just $6 for 6 issues delivered!-SAVE 79%

Subscribe to New Idea today

Subscribe Now
Just $6 for 6 issues delivered!

Recommended to you

Home and Away opening title
Watch 1:09

Home and Away opening title

{headline}

{headline}

WATCH: Kate and Meghan step out in matching outfits!

How Harry and Meghan helped Kate and Wills rekindle their romance

Duchess Kate stuns in BOLDER outfits - THIS is why

Sarah Ferguson reveals true feelings about Kate Middleton in intimate interview

{headline}

{headline}

Kate Middleton and Prince William enjoy date at Wimbledon

Why Prince William WON'T be godfather to Harry and Meghan's baby

Why Prince William WON'T be godfather to Harry and Meghan's baby

BREAKING NEWS: Harry and Meghan split from William and Kate

{headline}

{headline}

Meghan Markle makes STUNNING appearance at 2019 Brit Awards

Meghan Markle makes STUNNING appearance at 2019 Brit Awards

Harry and Meghan's NYE plans revealed

Duchess Kate was 'left in tears' after Princess Charlotte's bridesmaid fitting

Kate's surprise baby shower for Meghan

Royal feud explodes! Duchesses Kate and Meghan vs. Princesses Beatrice and Eugenie

Meghan isn't the first royal to stun in princess gown

"Camilla divorces Charles on his 70th birthday"

NewIdea
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
  • Competitions
NewIdea Magazine Subscribe
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
  • Competitions

Brands

  • Girlfriend
  • New Idea food
  • Practical Parenting
  • That’s Life
  • Who

Our Network

  • Better Homes and Gardens
  • BHG Shop
  • marie claire
  • Beauty Crew
  • Women's Weekly Food
  • Bounty Parents
  • Home Beautiful
  • All Recipes
  • Perth Now
  • The West Australian
  • 7Plus
  • Airtasker
  • 7NEWS
  • SocietyOne
  • Health Engine
  • Starts at 60
© 2021 Are Media PTY LTD
Get more from New Idea

Magazine Subscription Offer

Just $6 for 6 issues delivered!-SAVE 79%

Shop This Offer
Just $6 for 6 issues delivered!