The Bachelor's Helena Sauzier is currently being criticised online after sharing dieting tips.
Earlier this week, the former reality star promoted her new "Weight Loss Trilogy Program" on the brand's official Instagram page by sharing an illustration of a peanut butter jar with the words "The perfect snack? Does not exist."
In addition, the post included an extensive caption advising people against snacking.
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"We highly discourage snacking as it is very important to allow your body to rest and repair itself in-between meal times," the post begins, adding that "Snacking also prevents ketosis (i.e., fat burning)."
Fans appeared to specifically take issue with their advice on how to avoid snacking.
"Surf the 'hunger wave' and understand that it is absolutely okay (and healthy) to be hungry and that it will pass," the caption read.
According to Who, hundreds of Instagram users flooded the post with angry comments, arguing that the information was not only false but 'dangerous' to promote to Helena's younger fanbase.
"This non-scientific garbage is not only wrong, it is dangerous. You should be ashamed," one outraged user commented, followed by another who penned the following lengthy response:
"The information you are giving people is setting them up to fail. All this will do is send their metabolism into starvation mode, slowing it down, causing them to hold and then put on more weight. The best way to lose weight is to speed up the metabolism which means 5 small healthy meals per day. A metabolism is like an engine, in order to keep running it needs fuel."
"Shame on you. You are in such a powerful position to create change and you use it for this... so unbelievably toxic," said another follower.
A user who personally suffered from an eating disorder also spoke out against the Weight Loss Trilogy Program.
"This is appalling. These "tips" are exactly the sort of things my ED [eating disorder] used to say to me. Surf the hunger wave? Drink water instead of eat? It takes years to unlearn these toxic thoughts," they wrote.
In response to the backlash, Helena and her team issued the following statement:
"As we’ve mentioned, please note that we do realise that this is not a "one size fits all" approach - what works for some doesn’t necessarily work for others. And if you do have any health issues, we recommend that your local medical professional be your first point of call 💙"
The following day, The Weight Loss Trilogy's Instagram account reiterated their original message, writing: "If you are snacking (which we all do occasionally— we're only human after all!) then we would recommend choosing healthy options when doing so."