#IAmRoxy started trending on Twitter in Australia and some positive feedback included a comparison to the Kardashians long-running E! hit, while others said they loved it and couldn't wait for more.
But there were some who were not so kind.
One wrote: "We're 7 minutes in and I'm calling it. This is the worst show to grace our screens so far this year … And I've seen Sunrise a couple of times."
Another said: "I refuse to watch that sh*t!"
While Musician Bob Evans criticised her parenting skills on Twitter: "Whilst I am deeply embarrassed to admit I just watched this steaming pile of turd of a show I am however feeling much better about myself as a parent #IAmRoxy."
Another added: "Thanks to #IAmRoxy all the dishes are done, washing’s on the line and I put away 3 baskets of clothes. Great motivation to step away from the TV."
But the negativity didn't end there.
"If vile Roxy Jacenko and her equally facile husband Oliver's primary interests in life - buying handbags and shoes - are representative of the average peep's concerns, then I can't wait for #ClimateChange to wipe out our cretinous species!" one fumed.
"Superficiality personified," one said.
One added: "Watching Roxy Jacenko is like watching a Chris Lilley special except she is real and not a character."
"This show is a masterclass in money not being able to buy class," another said.
Speaking earlier in the day to KIIS 1065's Kyle and Jackie O, Roxy opened up why she gives Pixie and Hunter coffees.
“You know what, look, my life is very different,” Roxy explained. “I get home at like seven o’clock at night which is basically when most kids of their age, Pixie’s eight and Hunter’s five, are in bed.
“Well they stay up with me and Oli because they want to spend that time with us. You know, if you’re a stay at home mum you have the opportunity to be with them from school pick up to when they go to bed, I don’t have that opportunity. So my kids hours are very different to those of anyone else.”
Roxy said that on most occasions, Pixie and Hunter will stay up until 11pm.
“They have a skim mochas of a morning if they need a light pick-me-up,” Roxy confessed. “School fees are expensive. I need them to stay awake at their desks not fall asleep.
“I would rather give them a skim mocha with some milk rather than a coca-cola,” she added.