Sam Frost has revealed why she made the fearless decision to block radio star Jackie "O" Henderson on social media.
Both Jackie and Sophie Monk revealed that the former Bachelorette had blocked them on Instagram last week, with the KIIS FM host saying "Sam Frost has still not unblocked me, I don’t know what I did."
"She used to follow me, that was one of them who’s unfollowed me. I don’t know what I’ve done wrong," Sophie - who previously worked on 2DayFM - added.
Sam's spokesperson told the Sunday Confidential that she was hurt by their criticism of her failed radio program alongside Rove McManus.
"This was done years ago when Sam was on radio. Kyle & Jackie O’s relentless criticism of Rove & Sam was detrimental to Sam’s mental health," the spokesperson said.
When the publication informed Jackie O of Sam's claims, she denied them entirely.
"I’ve never had a bad word to say about Sam and have certainly never criticised her or her work. She’s a lovely person," the mother-of-one said.
WATCH: Sam Frost's fight for mental health
In the past, Jackie posted a sweet tribute to the Home And Away star.
She captioned a shot of the pair in the KIIS studio as "#girlcrush" along with heart emojis.
Sam is just one of many celebrities and fashion designers who have unfollowed both Jackie and Sophie.
"Most of them have unfollowed me. It really hurts your feelings, because you ask yourself, 'What am I doing wrong?' because my content is good," Sophie told her best friend on KIIS FM last week.
Jackie also revealed that Gabi Grecko, the ex-wife of Geoffrey Edelsten, had also blocked her, but she believes it has something to do with something Kyle has said about the busty American.
"Kyle doesn't have an Instagram and so I feel like if he ever says anything I get the fall out from it... What have I done to Gabi Grecko ever?"