But if any publicity is good publicity, this might be a genius move.
And Roxy will be happy with the attention, given her recent reality TV pilot, I Am Roxy scored decidedly tepid ratings.
The spotlight-chasing socialite failed to translate her endless column inches into massive ratings, with the show only scoring an anaemic 399,000 viewers in the 5 city metro ratings.
Embarrassingly, the show lost nearly half of its substantial lead-in audience from hit reality show, The Bachelor - mostly the same demographic Roxy's show was designed and expected to attract. It was even beaten in the ratings by hoary old game show Millionaire Hot Seat.
The ratings result also followed a massive publicity blitz not afforded to any of the other shows from Ten's Pilot Week.
Roxy's result follows in a long line of local celebs who’ve tried – and failed – to successfully float reality shows, including the likes of Lara Bingle and Brynne Edelsten.
Despite the tepid ratings, the upside for attention-loving Roxy is that #IAmRoxy was at least trending on Twitter last night, with some feedback making comparisons to Keeping up with the Kardashians. But plenty more were far less kind.
WATCH: Roxy Jacenko plucks hair from her husband's nose
