Roxy Jacenko is a self made woman with the world at her feet, thanks to her wildly successful PR company, much followed Instagram account and a lifestyle of such envy-inducing extravagance, she's earned herself some haters along the way.
WATCH this video to hear what the PR maven had to say to her critics recently:
Love her or hate her, Roxy is a seriously interesting individual - which makes her the ideal candidate for reality TV.
Network 10 has announced the Sydney-based business queen will star in her own Kardashian-style reality series, I Am...Roxy! Marie Claire Australia reports.
10's programming chief Beverley McGarvey said Roxy has "a fascinating professional life and a fascinating personal life."
"She's like the Energiser bunny, always doing 500 things," Ms McGarvey added.
The show will follow Roxy and her husband Oliver Curtis, along with their two children Pixie and Hunter.
I Am...Roxy! has been described as a "no holds barred" glimpse into the "daily madness" of the spin doctor-turned-influencer's life.
According to Marie Claire, I Am...Roxy! is among a list of five shows set to be tested with Australian audiences.
The blonde bombshell teased the news in a subtle Instagram post last weekend, sharing a photo from the set which she called her "special project".
Also slated for trial is an Australian version of Nev Schulman's US hit Catfish, which will be fronted by Casey Donovan, as well as Sydney's Crazy Rich Asians and My 80-year-old Flatmate.