“We used to talk all the time, but I really had no idea about the struggles that he was dealing with at that time. Unfortunately, he took his own life.
“At the same time, I had friends and colleagues who were getting on board with the Imperfectly Perfect campaign, it represented exactly what I experienced with seeing a friend of mine who on the outside was looking fine but on the inside was having all this turmoil and struggle.
“I think we have an automated response when someone asks us how we’re going and we say we’re fine.
“It’s about changing the dialogue slightly - if you know someone is going through a tricky time, it’s about framing the question differently so that automated response doesn’t come out straight away.”
What started as a passion project for photographer Glenn Marsden has now reached Hollywood - and he’s showing the real faces behind the filtered social media images and helping the public to see their ‘imperfectly perfect’ side.
“When things have been said about the campaign being a ‘celebrity’ campaign, what I want people to take away is to really look at the campaign and see that there are people through corporate in there, through infrastructure, people of influential status and celebrities,” Marsden said.
“I hope people can ‘de-celebritise’ and realise that if we unite as one, we’re all just real people.
“Simon is one of the most recognisable faces in Australia and worldwide - but he’s also a son and a husband and the same as you and me.”