"Introducing my new fragrance: Raygrance Number 1," he said in the ad.
Speaking to the Daily Telegraph, the veteran actor joked Paris Hilton should be threatened by his latest venture.
“Paris Hilton should be absolutely petrified,” he said.
"I reckon Raygrance is going to come over the top of Paris Hilton like there is no tomorrow. Her sales might be alright now and she might be the biggest seller now, but she will be second tomorrow."
Raygrance is available for $15 a bottle, with all proceeds going to Cure Cancer Australia.
