Princess Eugenie has taken to her Instagram account to share an important message about suicide prevention with an emotional tribute to her late friend, James Wentworth-Stanley who tragically took his own life at the age of 21.
Taking to the social media platform, the 28-year-old royal expressed how much she misses her friend and praised the work of his mother Clare, the Marchioness of Milford Haven who just opened a suicide support centre for men - called James' Place.
Eugenie wrote, 'What an amazing achievement for this incredibly inspiring woman Clare.
'Her vision of a place where men in suicidal crisis can get the face to face help they need in a non clinical environment has become a reality this week.
'This will inevitably save many lives in her son James’ memory who we miss every day. So proud of you all. @jamesplaceuk#jamesplace #suicideprevention'
Eugenie's cousin Prince William officially opened the centre.
James took his own life in 2006 after dealing with anxiety. James' family have made it their priority to change the way people approach suicide prevention.
If you or anyone you know is seeking help contact Lifeline on 13 11 14 or visit lifeline.org.au.