Swimwear label slammed for sexualising children with ‘Hot as Hell’ bikinis

Primary-aged girls model tiny bikinis prompting outrage.

Parents of young girls have been accused of “child abuse” for letting their daughters model bikinis.

The catwalk show for the Hot as Hell swimwear range drew a barrage of criticism after the images were posted on Instagram.

‘Please look after your daughters’, wrote one commenter with others concerned that the young models were at risk from online predators.

Another wrote: ‘Kids are never too young to be taught that their only worth is their physical appearance. This is seriously awful.’

While many were concerned others felt the swimwear was “innocent”.

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