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Mama’s Got Style

How to look and feel fabulous on the journey to parenthood and beyond

Whether you are are looking to dress your bump during pregnancy, or your little one has just arrived, it can be a little overwhelming to maintain your dedication to style with an ever-changing lifestyle and body shape. Sometimes you just need a point in the right direction, so we’ve put together a few tips and tricks to save you time and ensure you’ll be feeling effortlessly stylish again in no time at all!

Seemingly, some women manage it with their eyes closed; they balance a home, career and family, complete with pets and after school sports, all while looking flawlessly put together at the 8am school drop off AND the 3pm pick up. Do they ever sleep? 9 times out of 10 the secret to that well-dressed look, like most things, is simply in the planning.

Together with the styling team at Jeanswest, we’ve found your key pieces from which you can build a capsule wardrobe of styles you can easily mix and match for effortless looks that will have you looking and feeling gorgeous!

Forever In Blue Jeans

Luckily, getting pregnant or having a baby no longer means giving up your favourite pair of jeans! Jeanswest’s award-winning maternity jeans… fit best! You can choose from various washes and find your favourite pair of skinny jeans, designed to grow with your bump while keeping you stylish and feeling comfortable. With over 200 denim options in store you’re also sure to find the perfect pair of jeans to suit your post-maternity style, as the fit options are designed for all body shapes and sizes and incorporate all the latest denim trends.

Mother in park with son

Choose your Style Staples


Complete your denim look with some well-cut basics that are easy to care for and wear, such as colour or print jersey tops that can be layered up or down. And remember, you can still find great pieces that are bump friendly, particularly jackets and knits that may not officially be maternity styles. Pairing a comfy tee with a smart jacket and the right accessories can create a look that will take you anywhere, from the supermarket to the theatre, without missing a beat! For new mums who are out and about, Jeanswest has developed a nursing tank that is available in multiple colours and prints. The top comes with press studs at the shoulders to allow for easy breastfeeding, and looks stylish on its own or layered under a blazer or long line cardi.

Dressing up or dressing down?

If so far during your pregnancy you have been living in saggy leggings, now is the time to get those legs out and on show again! Dresses are back in a big way in the right fit and length, and are a feminine and fashionable option for mums-to-be. We love the Louise Maternity Printed Dress by Jeanswest – in a gorgeous floral print the style is comfortable and easy to wear and best of all, you can dress it up or down as needed.

The Jeanswest womenswear collection also offers new mums stylish options to ease your pins back into fashion. Long or short, discover various styles from floaty A-line silhouettes through to shirtdresses in plain, printed, and chambray options. Use layers and accessories from your current wardrobe to find the right new look for your next occasion!

Jeans jumper and knit hat

Accessorise, accessorise, accessorise…

We can’t say it enough; accessories can completely change, or subtly lift an outfit. There are so many types of accessories to experiment with; scarves, necklaces, hats, earrings, and bags all have their place when looking to complete a look… just typically not all at once. Take a little time to trial different pieces, and to work out what looks good on you, and what suits your personal style and the looks you are creating. Note your favourite key accessories and the outfits they work with, and keep these as your go-to looks when your short for time and rushing out the door.

All it takes to build a capsule wardrobe for your journey into parenthood is a few statement pieces, and some wardrobe staples that wash and wear well. Add a few accessories and, with a little help from Jeanswest, you’ll have mix and match options for easy and stylish outfitting. Complete your looks with a swipe of lip-gloss and a bright smile, and you’ll look and feel fabulous – even on the school run.

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