"It would just be absolute chaos if it was all cheating and all drama. While it’s fun to watch and it’s great to promo, I don’t think people will watch if that’s all it is.
WATCH: MAFS' Jess and Dan hook up in one of the most scandalous storylines this season
"We don’t actually like the cheating. It plays against the spirit of the experiment," John added.
This season has seen two cheating scandals plus outlandish and reckless behaviour from the contestants namely Ines, Susie, Cyrell and Jess.
"We have never seen conduct like this before," a source told The Telegraph.
"All reality TV pushes limits but I am concerned they are going one step too far and it is going to all collapse and that's not good for the industry."