Weight Watchers has come under heavy fire from women around the country after a misguided PR campaign.
As part of their new Weight Watchers Black campaign – which is aimed at getting customers to see themselves in ‘a new light’ – the weight loss company made the bold claim that those who feel uncomfortable getting naked with the lights on should go on a diet.
The multi-million dollar global brand sent out a press pack to female journalists in Australia including a ‘mood light’ to support their campaign, suggesting women don’t like to have sex with the lights on because of body insecurities.
A note along with the light bulb read, ‘Let’s be honest for a minute, sex is pretty damn fantastic. But if you’ve ever felt self-conscious in the sack you’re not alone — we’ve heard that more than half of women have avoided sex because they were worried about how they look.
‘This globe is a ‘mood light’ designed to give you a little boost in the bedroom (a PG sex toy, if you will). We hope it helps you start seeing yourself in a new light — to love how you look and love how you feel’.
The ill-advised campaign sent social media users who had received the unfortunate Weight Watchers gift into a frenzy.
‘So Weight Watchers thinks fat women don’t like sex? My guess is that they hate fat so much they didn’t want to get close enough to ask,’ one Twitter user posted.
‘Fat people have AMAZING sex. And with the lights on. Trust me!’ another said.
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