You’re probably aware that some of the world’s best streetwear, casualwear, and luxury brands come from America. Their aesthetic is a melting pot of styles, reflecting the country’s rich cultural diversity and roots. It’s easy for Aussies to appreciate their originality, creativity, and versatility – but which American clothing brands are the most popular in Australia? Read on to find out!
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American & Australian Fashion
In a Vogue piece on Australian style, local designers mention how USA clothing brands and Aussie labels have a lot in common despite their differences! Western outfits make comfort their top priority with a dressing style that’s relaxed, effortless, and easygoing. While Americans take inspiration from the modern hustle and bustle of the city, Australians dress up to match the laid back vibe of our country.
American Clothing On The World Stage
Saying America is fashionable would be an understatement! American brands are innovative, experimental, and always at the forefront of the latest trends. Over the years, New York Fashion Week has cemented the city as one of the biggest fashion capitals in the world. The international show happens twice a year, with big American designer brands from Manhattan and Los Angeles showcasing their best styles on the runway. Some of the biggest celebrities attend religiously, adding to a hype that compares to fashion-forward cities like Milan, Paris, and Tokyo.
The 10 Most Popular American Clothing Stores
Shopping the looks of your favourite celebrities has never been easier with the help of retail stores and online shopping. So, if you’re wondering where you can find cheap American clothing stores in Australia, we’ve got you covered from head to toe!
1. Nike
Famous for their iconic swoosh logo and signature urban styles, Nike is the biggest footwear company of all time! They’ve dominated the sneaker game, becoming a major hit with musicians, streetwear enthusiasts, and collectors.
History: Founded by Bill Bowerman and Phil Knight in Oregon, 1964.
Associated with: Michael Jordan, Kobe Bryant, Tiger Woods
Cost: $AUD24 to $AUD450
Shop: nike.com/au
2. Calvin Klein
Calvin Klein is the number one choice for underwear all over the world. Often paired with a matching tank top for men and a bra for women, they also have a wide selection of apparel, bags, and accessories.
History: Founded by Calvin Klein in New York City, 1968.
Associated with: Justin Bieber, Hailey Baldwin, Kate Moss
Cost: $AUD49 to $AUD499
Shop: calvinklein.com.au
3. Polo Ralph Lauren
Ralph Lauren is one of the top American designer brands ever! Famous for their signature Polo t-shirt line, their iconic American flag logo can be found on jackets, sweatshirts, hats, jewellery, and fragrances. They’ve also started making their own formalwear with tailored suits!
History: Founded by Ralph Lauren in New York City, 1967.
Associated with: David Beckham, Meyhem Lauren, Raekwon
Cost: $AUD150 to $AUD600
Shop: ralphlauren.com.au
4. Tommy Hilfiger
The American clothing store is known for its patriotic colourways and styles. Some of their classic pieces are the tri-colour Tommy Jacket, American flag shirts, and Tommy Jeans. Eventually, Hilfiger ventured into perfumes, footwear, and accessories.
History: Founded by Tommy Hilfiger in New York City, 1985.
Associated with: Gigi Hadid, Zendaya, Jessica Alba
Cost: $AUD30 to $AUD500
Shop: au.tommy.com
5. Levi Strauss & Co.
This 166-year-old company is one of the oldest workwear brands in the country, sparking the blue jeans trend of the 90s. Levi’s has all the denim essentials you’ll ever need: from pants and shorts to jackets and caps.
History: Founded by Levi Strauss in San Francisco, California, 1853.
Associated with: Hailey Baldwin, Rihanna, Chris Pine
Cost: $AUD39 to $AUD500
Shop: levis.com.au
6. Victoria’s Secret
From sexy underwear and lingerie to extravagant fashion shows – it’s no secret why this brand is so successful! They’ve since expanded to beauty products, accessories, and fragrances.
History: Founded by Roy Raymond in California, 1977.
Associated with: Kendall Jenner, Gigi Hadid, Bella Hadid
Cost: $AUD12 to $AUD110
Shop: victoriassecret.com.au
7. Guess
Guess is an all-American retailer with a wide range of affordable options. You can also get baby clothes under Guess Kids, along with outerwear, activewear, and accessories.
History: Founded by the Marciano brothers in Los Angeles, 1981.
Associated with: Jennifer Lopez, Vanessa Hudgens, Chloe Moretz
Cost: $AUD49 to $AUD199
Shop: shop.guess.net.au
8. The North Face
If you’re going on an adventure, The North Face should be your first stop! From outdoor equipment to a full-blown global brand, the company sells everything you need to survive the elements with hiking gear, insulated jackets, headwear, and backpacks.
History: Founded by Douglas and Susie Tompkins in San Francisco, 1968.
Associated with: Kanye West, Katy Perry, Jennifer Aniston
Cost: $AUD30 to $AUD850
Shop: thenorthface.com.au
9. Kate Spade New York
Kate’s sophisticated handbag designs are an essential part of women’s fashion. Made with leather and other high quality materials, the brand also sells a variety of clothing, wallets, shoes, and jewellery.
History: Founded by late fashion designer Kate Spade with husband Andy Spade in New York City, 1933.
Associated with: Anna Kendrick, Ashley Olsen, Mary-Kate Olsen
Cost: $AUD69 to $AUD759
Shop: katespade.com.au
10. Nine West
This shoe brand used to exclusively sell women’s footwear, until they branched out to making dresses, bags, and accessories. Nine West is perfect for women on-the-go, providing comfortable and classic options for daily wear.
History: Founded by Jerome Fisher and Vince Camuto in Manhattan, 1983.
Associated with: Laura Dundovic (Former Miss Australia), Ciara, Emma Roberts
Cost: $AUD69 to $AUD259
Shop: ninewest.com.au
Made in The USA
You can’t go wrong with classics from world-renowned USA clothing. Now that you’re familiar with the best American brands, you’re ready to level up your style and stay true to the red, white, and blue!
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