Australian designer Kym Ellery officially launched her luxury label “Ellery” in 2007. Having already showcased her work amongst the greats in New York and then Paris (2013), Ellery is now delving into a new design avenue: eyewear. New Idea sat down with Kym to find out about her collaboration with Specsavers and why she chose model Gemma to become the face of the collection….
Tell us about the Specsavers range and how the collaboration came about?
We have a very similar brand vision, both focusing on quality, customer service and creating pieces to last. We had seen the success of previous collaborations and were very excited that Ellery would be reaching such a broad new audience and introducing a lot more people to our brand.
Did any particular celebrities or style icons inspire you when creating the range?
We were mostly inspired not by celebrities, but by the personas that they played in film. We looked at iconic cinematic personas such as Diane Keaton in Annie Hall, Susan Sarandon in Thelma and Louise and Woody Allen playing Woody Allen.
How do you think shape helps to compliment different people’s faces?
That was an important conversation that we had. I provided creative insight and then we really relied on the Specsavers team to tell us what works for customers. It was interesting and I learnt a lot about what needs to be considered when creating frames for particular face shapes, for example, the height of the frame and the weight of the acetate.
Do you think your collection will suit women of all ages?
The collection is ageless. With ELLERY as well, we talk about our “woman” and that she is not a particular age, but she is a mind set, someone who is intelligent, who likes quality, a woman of style, who enjoys modern classics.
Is the collection practical for say a mum on the run?
Our model Gemma, is the face of our collection, she is a mother and that’s why we chose her, we wanted someone who is older, more established. Gemma, is such an accomplished young woman who has a family now and is literally a “mum on the run”, so for us that was a natural choice of whom we wanted to represent our collection.
Glasses can be purchased 2 complete pairs from $199.
Check out Ellery’s collection at www.specsavers.com.au/ellery