Kylie, the youngest of the Kardashian / Jenner clan, is known to mix up her look and regularly, but this brand new hair, well it's a straight-up standout - even for her.
We'd go so far as to say this ice-blue hue maybe the prettiest hair colour she has debuted yet - which is saying quite a lot!
We loved Kylie's bold, bleached blonde especially with the dirty dark roots at the centre.
Yes, we know that nice girls aren't supposed to show their dark roots, but that's kind of what we liked so much about this style. And, you have to admit, it was somehow retro sex bomb, a la Marilyn Monroe. And who doesn't love that look on a beautiful woman? Nobody - that's who.
Of course, Kylie's waist-length jet-black hair extensions were pretty damn impressive too.
They were swishy and swingy and in the very best Cher style.
They were a little bit 70's, a little bit nightclub and just a touch rebel yell. And again we LOVED them.
Scroll down to see why.
But like we say, this blue hue has our hearts a'flutter.
In all likelihood Kylie will have had her hair natural hair bleached before she went for this sweet eggshell shade and as we all know, that's not exactly good for hair. Still, she has the cash to get the best conditioning treatments available and no doubt she will. And even if she does suffer a teeny bit of damage ... frankly, we reckon the result makes it worth it.