Last week another Kardashian sister decided to go makeup and airbrush free - Kourtney Kardashian.
The eldest of the Kardashian-Jenner clan received lots of love from social media users on Thursday, 15 August, when she refused to photoshop her stretch marks.
The 40-year-old reality star shared a simply stunning shot of herself in a black-one-piece via her lifestyle brands Instagram account, Poosh.
Kourtney, who is known for taking the most 'natural' approach of her out of her famous family, made a point of not editing out the stretch marks on her hips.
Fans came to the comment section in droves, thanking Kourtney for her transparency.
"Thank you so much for not editing out your stretch marks!! 💓👏🏼", wrote one fan.
"I love when we get to see stretch marks..normal bodies," wrote another.
Another fan gushed: "Oh wow not air brushed. You can actually see her stretch marks and this is what a real body looks like! I love it."
The proud mum-of-three later responded to a fan, writing: “I love my little stripes.”
Keep it up, ladies!